Kevin Hurley
COO
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- Full Name
- Kevin Hurley
- Title
- Chief Operating Officer (Steep Rock Capital); subsequently Chief Financial Officer, Lime Credit Group
- Firm
- Steep Rock Capital LLP
- Firm Type
- Growth / pre-IPO private equity fund (Russia-focused) — *note: the stub's "Angel Investors / Seed Round" label appears to be an aggregator mis-classification; Steep Rock was a growth-stage PE fund, not an angel/seed investor*
- Investment Stage
- Late-stage growth / pre-IPO (companies targeting a public listing within one to two years)
- Check Size
- ~$7–10 million committed per transaction
- Target Company Profile
- Unlisted, high-growth Russian companies preparing to go public
- Sector Focus
- Retail, consumer goods, media & technology, financial services, leisure & entertainment, real estate
- Geographic Focus
- Russia
- Location
- Moscow, Russia (104/3 Nizhegorodskaya Ul, 109052)
Background
Kevin Hurley served as Chief Operating Officer of Steep Rock Capital LLP, a Moscow-based private equity firm formed in 2006 to invest in unlisted Russian companies preparing for public listings. According to his own profile, Hurley spent roughly ten years as COO of a private equity fund — a span that aligns with Steep Rock's founding in 2006 through his departure around 2015 — running the operational, financial, and administrative side of the firm's investment activity. The firm was founded by managing partner Paul Marshall Swigart, a former partner at United Financial Group (UFG) and later CEO of VTB Capital's US operations, who remains its founding principal on record.
Before his private-equity career, Hurley spent approximately fifteen years in a range of management and consulting roles in information technology. He describes having spent essentially his entire professional career living and working in emerging markets, with deep experience across private equity and venture capital in Russia, Eastern Europe, and other emerging-market geographies.
Since 2015, Hurley has been Chief Financial Officer of Lime Credit Group (also referenced as Lime Capital Partners), a multinational online consumer-lending platform founded in 2013 by Alexey Nefedov and Stanislav Sergushkin. The group began with its Russian "Lime Zaim" lending operation and has since expanded across markets in Latin America, South Africa, and Europe, growing to more than 600 employees. His move from Steep Rock's COO seat to Lime's CFO role kept him within the Russia/emerging-markets financial-services orbit in which he built his career.
Investment Thesis & Focus
- Stage & vehicle: Steep Rock invested through the *Steep Rock Russia Fund*, a buyout/growth vehicle targeting private companies expected to list on public markets within one to two years.
- Check size: Typically committed roughly $7–10 million per transaction.
- Company type: Preferred high-growth, unlisted Russian businesses with a credible near-term path to an IPO — the fund's return model was built around the pre-IPO value inflection.
- Sectors: Retail, consumer goods, media & technology, financial services, leisure & entertainment, and real estate.
- Geography: Concentrated exclusively on Russia, run out of a Moscow office.
- Operator lens: As COO (rather than deal-lead/GP), Hurley's remit centered on fund operations, finance, and portfolio administration — a background he later carried directly into CFO roles.
Notable Investments
- Steep Rock Russia Fund — the firm's buyout/growth fund vehicle, Moscow-based, investing in Russia. *(Specific named portfolio companies are not publicly disclosed in the databases reviewed; Steep Rock kept a minimal public footprint, and no verified portfolio-company list is available. Rather than guess, none are asserted here.)*
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