Keyan Li
Partner
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- Full Name
- Keyan Li
- Title
- Founding Partner (NewDo Venture); Investment Director (Junson Capital)
- Firm
- NewDo Venture
- Firm Type
- Angel / early-stage venture (also affiliated with Junson Capital and formerly Decent Capital)
- Investment Stage
- Pre-Seed and Seed
- Check Size
- $50K–$150K (sweet spot ~$100K)
- Target Company Profile
- Early-stage, technology-driven startups building in software, AI, and cloud
- Sector Focus
- SaaS, AI/ML, cloud computing, enterprise software, consumer AI, healthcare/hospital services
- Geographic Focus
- North America, with emphasis on Silicon Valley / Palo Alto
- Location
- Palo Alto, California, United States
Background
Keyan Li is a Founding Partner at NewDo Venture, a Palo Alto–based early-stage venture firm he helped launch in 2015. NewDo backs technology-driven startups across AI, SaaS, healthcare, consumer, and cloud, deploying angel and growth capital primarily into U.S. companies. Alongside co-founder Max Ma (CTO), Li has been central to sourcing and leading the firm's early-stage investments.
Li holds a Bachelor of Arts in Logistics and Supply Chain Management from Michigan State University (2011–2015), whose supply-chain program is among the most highly regarded in the U.S. He began his investing career in venture, later serving as Head of US and Senior Investment Manager at Decent Capital — an early-stage firm founded by a Tencent co-founder that invests in SaaS, consumer internet, and frontier tech.
Today, in addition to his NewDo role, Li is an Investment Director at Junson Capital, a global investment-management firm with reported assets in the multi-billion-dollar range. There he focuses on pre-seed and seed investments in SaaS, AI/ML, enterprise, and health and hospital services, writing checks in the $50K–$150K range. His background blends operational grounding in supply chain and logistics with hands-on early-stage venture experience across multiple firms.
Investment Thesis & Focus
- Stage: Pre-seed and seed — earliest institutional/angel rounds.
- Check size: Roughly $50K–$150K, with ~$100K as a typical entry.
- Sectors he leans into: SaaS, AI/ML and consumer AI, cloud computing, and enterprise software; at Junson he adds health and hospital services.
- What he avoids: Public NewDo/Signal profiles indicate he is generally *not* interested in hardware, energy, or cleantech deals.
- Approach: NewDo positions itself as helping "ambitious startup companies succeed at their initial stage through its fund and other strategic resources" — i.e., early conviction plus hands-on support rather than late, large checks.
Notable Investments
- Rippling — HR/payroll and workforce-management platform; NewDo first invested in its Series A (Mar 2017) and it became a unicorn by 2020. Li is credited with leading NewDo's investment.
- Lyft — Ridesharing company; NewDo portfolio company that went public.
- BillionToOne — Molecular diagnostics/genomics company; NewDo portfolio company that listed on NASDAQ (Nov 2025).
- Yotascale — Cloud-cost management/observability startup; a deal Li led for NewDo.
- Armory — Software delivery / continuous-deployment platform (Spinnaker); Li-led NewDo investment.
- Firefly — Startup among Li's NewDo-led deals.
- Mighty Buildings — 3D-printed sustainable housing/construction-tech company; Li-led NewDo investment.
- Other NewDo portfolio names: Jerry (auto insurance/AI), ObEN (AI avatars), Zenflow (medtech), Parabol (agile software), and Amplify.LA.
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