
Laurent Foiry
Co-Founder & Partner
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- Full Name
- Laurent Foiry
- Title
- Co-Founder & Managing Partner
- Firm
- Spring (Spring Invest) — the firm's earlier/legacy brand was "Spring4startups," which survives in Laurent's email domain and the firm's `@sprng4s` handle
- Firm Type
- Early-stage venture capital fund (the person is also active as an angel/founder-investor)
- Investment Stage
- Seed and Series A (pre-Series A / Series A)
- Check Size
- €1–5M
- Target Company Profile
- Ambitious founders across the commerce value chain, with product-market fit, a scalable model, healthy unit economics, and real customer traction
- Sector Focus
- "Future of Commerce" — commerce/retail software (SaaS), marketplaces, payments, logistics/fulfillment, marketing & advertising tech, data analytics, and consumer brands
- Geographic Focus
- Europe (Paris-based, pan-European fund)
- Location
- Paris, France (69 Boulevard Haussmann, 75008 Paris)
Background
Laurent Foiry is Co-Founder and Managing Partner of Spring (Spring Invest), a Paris-based early-stage venture fund dedicated to companies "shaping the future of commerce." He co-founded the firm around 2015 alongside partner Xavier Faure, and it has since grown to a team of partners including Alexandre Guillot and Pascal Gagna. The fund invests €1–5M tickets at seed and Series A into the broad commerce value chain, and works closely with a network of 50+ European (e-)retailers to help portfolio companies with distribution and digital transformation.
Before founding Spring, Foiry built his investing career at Apicap (a French private equity / venture firm), where he worked as an Investment Manager and later as a Director. That background spans venture capital, private equity, corporate finance, and M&A — the toolkit he now applies to backing commerce-tech and consumer founders.
Academically, Foiry earned a Ph.D. from Université Paris Descartes (around 2006) and a Master of Science in Strategic Management from HEC Paris (2007). He is bilingual in French and English and is a recurring voice on commerce, retail, and venture topics — appearing at events such as VivaTech 2022, in a Fevad (French e-commerce federation) "Interview of the Month," and on French business podcasts including "L'Arrière Boutique."
Investment Thesis & Focus
- Thesis: Back founders across the entire commerce stack — software powering commerce operations, two-sided marketplaces, checkout/payments and financial rails, fulfillment and supply-chain tech, brand acquisition & retention, decision intelligence/data, and social commerce.
- Stage & check: Seed to Series A, writing €1–5M tickets in European companies.
- What makes them say yes (stated signals): clear product-market fit and market demand; a scalable business model with efficient growth; healthy unit economics and sustainable margins; real customer references and public validation; a large addressable market with proven traction.
- Value-add angle: Leverages a large network of European (e-)retailers, entrepreneurs, executives and corporates to give portfolio companies commercial and operational support — an "entrepreneur-friendly," hands-on approach.
Notable Investments
- Cabaia — Direct-to-consumer vertical brand for sustainable accessories (beanies, bags).
- Mediarithmics — Next-gen customer data platform (CDP) for retailers and brands; reported ~€7M Series B.
- DataHawk — Data analytics platform for omnichannel/marketplace e-commerce; raised a $7M Series A.
- Dataiads — Post-click landing-page/experience tech to optimize retailer ad spend; ~€5M Series A.
- Xpln.ai — AI-powered advertising attention measurement & optimization; ~€7M raise to expand to the US.
- Ouidrop — Automated click-and-collect / drive solutions for retailers; ~€2M seed.
- Purchasely — Subscription-revenue platform for mobile app publishers.
- Easypicky — Image-recognition technology for consumer-goods brands (retail execution).
- Smala — Integrated second-hand marketplace for kids' clothing.
- Acolyt — Omnichannel fulfillment platform for brands and retailers.
- Tranché — Modern premium bakery group (consumer/retail).
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