Libby Gibson

Libby Gibson is a Founder Partner at Piper, the London-based consumer-brand investor behind brands including NEOM Wellbeing, Wild Nutrition, The Thinking Traveller, Martin Randall Travel, Bloom & Wild, Flat Iron, Monica Vinader and others. Piper says it invests in fast-growing brands with sales of £5m-£50m and has helped more than 50 brands expand across 70 countries.

Before Piper, Gibson worked at Fitch & Company, described by Piper as the UK’s leading commercial design consultancy. She left Fitch in 1985 to co-found Piper and was also closely involved in the start-up and growth of Pitcher & Piano, the bar brand associated with Piper’s early founder-operator experience.

At Piper, Gibson heads the firm’s added-value team. Her role focuses on answering commercial questions during diligence and helping portfolio brands better understand and communicate with customers through research, branding and marketing after investment. Piper says she has worked with more than 30 branded businesses over 30 years.

Piper lists Gibson as being on the boards of NEOM Wellbeing, Wild Nutrition, The Thinking Traveller and Martin Randall Travel. I did not find verified education details in the sources reviewed.

• Piper’s core target is fast-growing consumer brands with £5m-£50m of sales.
• Gibson’s stated sector focus is Wellness & Personal Care, Travel & Experiences, and Premium Food & Drink.
• Piper’s thesis is brand-led rather than purely financial: “For us, real value lies in a brand’s strength, not just its balance sheet.”
• The firm looks for brands with strong customer attachment, founder/community authenticity, and potential to scale sustainably without losing their DNA.
• Gibson’s own operating focus is customer insight, brand positioning and marketing: Piper says she supports diligence and post-investment work by helping brands better understand and communicate with customers.
• Piper emphasizes purpose and sustainability: it is a certified B Corp, backs B Corp and female-led brands, and says sustainability is part of diligence and the lifetime of its investments.