
Luciano Tavares
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- Full Name
- Luciano Tavares
- Title
- Founder & CEO, Magnetis
- Firm
- Magnetis; Napkn Ventures
- Firm Type
- Angel investor / venture investor
- Investment Stage
- Seed
- Target Company Profile
- Technology startups, especially Brazilian and Latin American companies in fintech, SaaS, financial services, banking, SMB tools, and personal finance
- Sector Focus
- Fintech, wealth management, personal finance, banking, SaaS, SMB software, emerging-market financial technology
- Geographic Focus
- Brazil / Latin America
- Location
- São Paulo, Brazil
Background
Luciano Tavares is a Brazilian entrepreneur, investment professional, and angel investor best known as the founder and CEO of Magnetis, a digital investment-management and robo-advisory platform in Brazil. Bloomberg Línea reported in August 2023 that Magnetis was founded by Tavares, began operating in 2015, and was acquired by BTG Pactual as part of the bank’s strategy to expand its digital investment platforms.
Before Magnetis, Tavares built a long career in financial markets. Public bios state that he began in 1994 at Merrill Lynch in exchange-traded derivatives and became a vice president in Brazil. He later founded Nest Investimentos, a fund manager where he spent about a decade; that experience helped shape the idea for Magnetis by exposing demand for scalable wealth-management services.
He is also associated with Napkn Ventures, which he created to invest in technology startups. Public venture databases list him as a partner at Napkn Ventures alongside Manoel Lemos, with a stated focus on software and seed-stage technology companies. Gaebler describes Napkn’s thesis as investing in “outstanding entrepreneurs who want to change the world” and backing “big ideas, disruptive technologies and state-of-the-art execution.”
Tavares is a Fundação Getulio Vargas business-administration graduate and holds a master’s degree in Financial Engineering from Poli-USP, according to Investing.com and other public bios. He is also described as a CVM-accredited portfolio manager and CFP professional, with more than 25 years of experience in investments.
Investment Thesis & Focus
- Invests primarily as an angel/individual investor and through Napkn Ventures, with public records pointing to seed-stage technology deals.
- Focus areas include fintech, SaaS, banking, personal finance, financial services, trading platforms, SMB software, and emerging-market technology.
- Napkn Ventures’ public thesis emphasizes “outstanding entrepreneurs,” “big ideas,” “disruptive technologies,” and “state-of-the-art execution.”
- His operating thesis at Magnetis centers on technology-enabled, transparent, low-conflict financial advice; in a 2021 article, he argued for a fee-based model, transparent pricing, and returning rebates to clients.
- His portfolio and board/advisory history suggest a preference for Brazilian technology companies solving large market inefficiencies in finance, SMB operations, content, contracts, and credit.
Notable Investments
- Rock Content: Content-marketing platform from Brazil; Rock Content co-founder Vitor Peçanha publicly described Manoel Lemos and Luciano Tavares as early angel investors.
- Conta Azul: Brazilian SMB accounting and financial-management SaaS company; Wellfound lists Luciano Tavares as an angel investor, and Gaebler records Napkn Ventures’ 2013 transaction in ContaAzul.
- Creditas: Brazilian consumer-credit and secured-lending fintech; Projeto Draft quotes Manoel Lemos describing early investments made with Luciano Tavares in Creditas, then called BankFácil.
- Clicksign: Brazilian digital-signature and contract platform; Projeto Draft quotes Manoel Lemos describing early investment alongside Luciano Tavares.
- Asaas: Payments, billing, and financial-management platform for small businesses; Wellfound lists Luciano Tavares as an angel investor in its seed funding.
- Magnetis: Digital wealth-management platform founded by Tavares; BTG Pactual acquired 100% of Magnetis in a deal announced in August 2023.
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