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Luigi Fraquelli
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Luigi Fraquelli

Co-Founder and Managing Director

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At a glance

Full Name
Luigi Fraquelli
Title
Co-founder & Managing Director
Firm
Gibraltar & Company / Gibraltar Ventures
Firm Type
Venture investment firm
Investment Stage
Early to mid-stage; seed through Series A/B and expansion capital
Target Company Profile
Fast-growing, disruptive consumer companies; scalable, capital-efficient businesses with low capex, high cash conversion, recurring revenue, clear growth strategy, and the ability to expand geographically
Sector Focus
Consumer products, consumer-facing technology, B2C/B2SMB, omni-channel commerce, digital media, augmented/virtual reality, content marketing, travel/tourism technology
Geographic Focus
Primarily Canada; portfolio includes Canadian and U.S. companies
Location
Based in Montreal; firm headquarters in Toronto, Ontario

Background

Luigi Fraquelli is Co-founder and Managing Director at Gibraltar & Company, a Toronto-based venture investment firm founded in 2013. Gibraltar describes itself as backing fast-growing, disruptive consumer companies and helping them pursue omni-channel growth opportunities.

Fraquelli is based in Montreal and previously spent more than 25 years in investment banking. His Gibraltar bio says his work included M&A advisory and public and private debt and equity financings across telecommunications, consumer products, life sciences, and other sectors.

He earned a Bachelor of Engineering in Chemical Engineering from McGill University in 1983 and an MBA from McGill University in 1985, including a one-year exchange at l'ecole des Hautes Etudes Commerciales in Paris. From 1985 through 2010, he held progressively senior investment-banking roles at BMO Capital Markets and predecessor companies, starting in Toronto and later becoming Managing Director in Montreal with responsibility for serving Quebec-based corporate clients.

Since 2011, Fraquelli has managed personal investments, including privately held early-stage opportunities. At Gibraltar, he works alongside a team of venture, consumer, retail, finance, M&A, marketing, and operating executives.

Investment Thesis & Focus

  • Gibraltar says: "We accelerate the growth of consumer product companies by pursuing omni-channel opportunities."
  • The firm’s stated value-creation view is that capital and technology are not enough; Gibraltar emphasizes "a strong will to win, experience and access to influential business development networks."
  • Gibraltar seeks companies led by driven management teams with a clear view of market potential and growth strategy, but willingness to pivot when needed.
  • The firm prefers scalable, capital-efficient business models with low capital expenditure needs, high cash conversion, recurring revenue, and geographic expansion potential.
  • Gibraltar says it provides strategic and business-development expertise, senior corporate decision-maker access, expansion capital, and sales/marketing help for omni-channel go-to-market execution.
  • Public descriptions of Gibraltar Ventures specify early to mid-stage technology-based companies serving consumers and SMBs, especially B2C and B2SMB businesses.
  • Lusha’s Gibraltar profile states the firm supplies capital in the “critical Series A and B rounds”; Gaebler’s deal history also shows Gibraltar participating in seed rounds.

Notable Investments

  • CrowdRiff - Toronto SaaS company providing AI-powered visual content marketing for travel and tourism brands; Gibraltar participated in CrowdRiff’s $2 million seed round in 2016 and $9 million Series A in 2018.
  • Fanxchange - Toronto online ticket marketplace and B2B ticketing technology company; Gibraltar was lead investor in a $5.2 million Series A financing in 2014. Fanxchange was acquired by Vivid Seats in 2019 for up to $60 million USD / $85 million CAD.
  • Pressly - Toronto content-marketing software company; Gibraltar led a $2.1 million financing in 2015 with iNovia Capital and OMERS Ventures. Gibraltar’s portfolio page lists Pressly as acquired by Vision Critical in 2017.
  • LXRandCo - Montreal vintage luxury handbags and accessories retailer with an omni-channel model; Gibraltar Ventures led a $3.25 million financing announced in 2016.
  • Globalive XMG / GXMG - Augmented-reality software venture for consumer and enterprise verticals; Gibraltar co-led a $2.2 million seed financing in 2015 with Globalive Communications. Gibraltar’s portfolio page lists GXMG as acquired by CivicConnect in 2016.
  • Sheerly Genius - Fashion-tech company behind rip-resistant sheer pantyhose; Gibraltar announced an investment in March 2018.
  • Liveoak Technologies - Austin-based technology company listed in Gaebler’s Gibraltar Ventures transaction history for a $2.5 million financing dated September 15, 2017.
  • Student Loan Genius - Austin-based employee-benefits / student-loan repayment company listed in Gaebler’s Gibraltar Ventures transaction history for a $3 million seed round dated February 18, 2016.
  • TKEES - Footwear brand listed in Gibraltar’s portfolio; Gibraltar’s portfolio page marks it as exited in 2018.
  • Lunata Hair - Toronto beauty-tech company; Gibraltar announced a partnership/investment relationship with Joe Mimran and Lunata Hair in January 2019.

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