
Lusa Zhou
Principal
Get their honest, personalized take on your startup.
Sign in to pitch Lusa →At a glance
- Full Name
- Lusa Zhou
- Title
- Partner / Co-Founder & Managing Partner
- Firm
- REDO Ventures (previously Principal & founding-team member, Monogram Capital Partners)
- Firm Type
- Early-stage venture capital (consumer technology); previously consumer/retail private equity
- Investment Stage
- Early stage — seed and Series A
- Check Size
- Not publicly disclosed for REDO; at Monogram, investments ranged up to $50M+ of equity per platform
- Target Company Profile
- Founder-led, transformational B2C / consumer-technology companies at early scaling stages
- Sector Focus
- Consumer technology and consumer brands — commerce, media, mobile, services; food & beverage, beauty & personal care, and lifestyle
- Geographic Focus
- United States (with a global network)
- Location
- New York, NY
Background
Lusa Zhou is a Partner and co-founder at REDO Ventures, a New York–based early-stage venture firm (408 West 14th Street, NY 10014) that backs founders building "transformational B2C companies" across consumer technology. On LinkedIn she describes her role as Co-Founder & Managing Partner; the firm's team page lists her, alongside Philippe Glessinger, as one of REDO's two Partners. REDO invests in people first, leaning on operating experience and a global network to support founders capable of disrupting an industry.
Before REDO, Zhou spent her formative investing years at Monogram Capital Partners, a Los Angeles–based private equity firm focused exclusively on consumer and retail. She joined pre-fund — effectively employee #1 and part of the founding team — and rose to Principal, helping raise and deploy two funds totaling roughly $400M (an inaugural fund at a ~$150M hard cap and a successor at ~$250M). At Monogram she evaluated, executed, and supported investments across consumer and retail verticals, working closely with founder-led and family-owned brands as their first institutional investor.
Earlier in her career, Zhou was on The Carlyle Group's private equity consumer and retail team, where she worked on investments including Beats Electronics, Acosta, NBTY, and Dunkin' Brands. She has cited the Beats Electronics deal — a minority growth investment in an emerging brand rather than a traditional LBO — as pivotal in shaping her focus on high-resonance consumer brands. She began her career in investment banking at Evercore as a generalist in the Mergers & Acquisitions practice.
Zhou earned a B.B.A. (with high distinction) from the Stephen M. Ross School of Business at the University of Michigan and an M.B.A. from Harvard Business School.
Investment Thesis & Focus
- Backs early-stage, founder-led B2C / consumer-technology companies — REDO "partners with exceptional entrepreneurs to build transformational B2C companies."
- People-first philosophy: invests in founders "capable of industry disruption," bringing operating experience and a global network rather than just capital.
- Prefers brands with demonstrated consumer resonance entering their first major growth phase — companies that have "established strong brand resonance but now need strategic and capital support to scale sustainably."
- Values operational, hands-on involvement over board-only oversight; she has said she wanted to be "rolling up sleeves and working alongside founders" on capital deployment and team building.
- Looks for exceptional management teams and businesses that can "scale and resonate with consumers."
- Sector gravity toward consumer technology, commerce, media, and consumer brands (food & beverage, beauty & personal care, lifestyle) — reflecting both REDO's mandate and her Monogram/Carlyle consumer track record.
Notable Investments
- Touchland — premium hand-sanitizer/personal-care brand; acquired by Church & Dwight (announced May 2025) — a portfolio exit.
- Ellis Brooklyn — clean fragrance brand; ~$9M Series A (2023).
- Eight Sleep — smart-mattress / sleep-technology company.
- Klarna — "buy now, pay later" consumer fintech.
- Thursday Boots — direct-to-consumer footwear brand.
- Dieux Skin — clean skincare brand.
- Guizio — fashion/apparel brand; ~$9M round (2025).
- OLIPOP — prebiotic "healthy soda" brand.
- Country Archer Jerky Co. — better-for-you meat-snack brand.
- D.S. & Durga — niche fragrance house.
- Live Tinted — multicultural beauty brand.
- Violette_FR — beauty brand founded by makeup artist Violette.
- Beach House Group — consumer-brand incubator.
- Tru Fragrance & Beauty, Prime Matter Labs — beauty/personal-care platforms.
Unlock the full research
Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.
One-time. Stays unlocked for you.