
Mable Jiang
Principal
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- Full Name
- Mable Jiang
- Title
- Founder, Trends.fun (former Principal → Partner, Multicoin Capital)
- Firm
- Trends.fun (previously Multicoin Capital; Find Satoshi Lab / STEPN)
- Firm Type
- Crypto/Web3 venture investor and angel; founder-operator
- Investment Stage
- Seed / early-stage (with some Series A angel checks)
- Sector Focus
- Blockchain, Web3, crypto tokens & equity, DeFi, SocialFi, Web3 gaming, information finance
- Geographic Focus
- Asia (China-centric) and cross-border East–West deals; global crypto
- Location
- Beijing, China (historically); active across Asia and global crypto hubs
Background
Mable Jiang is a crypto investor, operator, and founder who spent the core of her venture career at Multicoin Capital. She joined Multicoin in December 2019 as a Principal on the investment team, based in Beijing, and was promoted to Partner in 2020. Her mandate was to lead the firm's dealmaking across China and Asia — sourcing both equity and token investments and helping the firm "capitalize on the structurally broken information flow" between Eastern and Western crypto markets. She departed Multicoin on May 7, 2022.
Before crypto venture, Jiang built a traditional-finance and strategy foundation. She was a Senior Analyst in Citigroup's Institutional Workout & Restructuring group in New York (2015–2018), then a Corporate Strategy Manager at ride-hailing giant DiDi in 2018. She entered crypto full-time as a Partner at Nirvana Capital, a Beijing-based crypto fund (2018–2019), before moving to Multicoin. She holds a B.A. in Statistics and Art History from Columbia University (Columbia College, 2012–2015), and earlier interned in the Asian Art Department of The Metropolitan Museum of Art and at the Asia Society.
After Multicoin, Jiang became Chief Revenue Officer (also referenced as Chief Growth Officer) at Find Satoshi Lab (FSL), the studio behind the move-to-earn app STEPN, from May 2022 until July 2025. On July 17, 2025 she announced her departure from FSL to found Trends.fun, a "value-anchored social protocol" focused on information finance — designed initially as an on-chain curation layer for X (Twitter), with planned expansion to other platforms such as TikTok.
Jiang is also a well-known crypto media voice. She has hosted two podcasts — "HODLong" and the "51%" podcast — the latter regarded as a leading crypto-focused show in China — and produces bilingual (Mandarin/English) content, positioning herself as a bridge between Chinese and Western crypto communities.
Investment Thesis & Focus
- Invests at seed / early stage in blockchain and Web3, across both token and equity structures — a dual-instrument approach she practiced at Multicoin.
- Deep focus on East–West arbitrage: sourcing Asian deals and bridging the information gap between Chinese and Western markets ("help bridge the East-West information gap").
- Sector interests span DeFi, SocialFi, Web3 gaming, and "information finance" — her current thesis (Trends.fun) argues that "tokens as information containers" will merge with social media, and that genuine Web3 innovation must sharply reduce the cost of value transfer.
- On Web3 gaming she advocates a "gameplay-first" philosophy: blockchain elements should enhance, not dominate, the experience, with sustainable token economics and community revenue-sharing.
- Values founders who can think deeply about strategy and provide value beyond capital — the same qualities Multicoin cited when hiring her.
Notable Investments
- Galxe — Web3 credential / community infrastructure network (Series A).
- dForce — DeFi protocol suite on Ethereum and beyond (Seed).
- Open Social — decentralized social protocol (Seed).
- OMTrade — trading platform (Seed).
- Fractal — gaming/NFT marketplace (Seed).
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