Mark Gaeto

Mark A. Gaeto is a Managing Director at Falcon Capital Partners, where he leads Falcon’s Enterprise Technology practice. Falcon describes him as a banking and IT industry executive with 31+ years of experience and says he works with CEOs on exit planning, mergers and acquisitions, capital financing, and strategic advisory work for private lower-middle-market businesses.

Before and alongside investment banking, Gaeto’s background included operator, investor, sales leader, and advisor roles in software and IT services. Falcon says he was a key consultant and principal at PRTM, worked with Fortune 1000 companies on customer operations, and helped launch PRTM’s private equity practice. Falcon also says that, as an investor and operator of ISC, he doubled the business in 18 months and sold it to a NYSE-listed IT services firm at a superior valuation.

Gaeto also held senior sales roles at SAP America and other software companies, and founded The Alesco Group, a growth advisory firm for technology companies where he served as consultant, CEO advisor, and interim vice president of sales. His LinkedIn profile lists Falcon Capital Partners in Wayne, PA and Temple University; Falcon states that he holds both a BBA and MBA from Temple University’s Fox School of Business.

He is active in technology and business-owner communities. In October 2025, the Enterprise Technology Management Association announced his appointment to its board, with a mandate to help professionalize governance and double membership.

• Gaeto is best documented as an M&A, capital-raising, and strategic advisor rather than as a standalone angel investor; I found no verified public evidence of personal seed checks, check size, or angel portfolio companies.
• Falcon’s advisory work centers on maximizing shareholder outcomes through exit planning, sell-side M&A, recapitalizations, divestitures, growth capital, and strategic advisory.
• He focuses heavily on enterprise technology and related services, especially software, telecom expense management, managed mobility, managed services, cybersecurity, cloud, telecom/network management, data analytics, and AI-adjacent enterprise technology.
• In a 2026 LinkedIn article, Gaeto wrote that “2026 will reward preparation, not optimism,” emphasizing clean financials, credible accounting, market data, and executable plans as prerequisites for successful exits.
• In his ChannelPro article on MSP private equity trends, he highlighted cybersecurity MSPs, mobile device/TEM providers, application management and cloud services, telecom/network management, vertical specialization, recurring revenue, gross margins, and financial transparency as traits drawing private-equity attention.
• Falcon’s PE-vetting guidance stresses that entrepreneurs should evaluate more than valuation: industry expertise, buyer process, track record, post-close value-add, fees, earnouts, rollover equity, and cultural fit.