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Martin Marquez

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At a glance

Full Name
Martin Marquez
Title
Founder, Renteric; co-founder and former CSO, Zauber
Firm
Renteric
Firm Type
Angel / individual investor; startup founder
Investment Stage
Seed / early stage
Target Company Profile
Early software companies where technical product depth, workflow automation, and go-to-market distribution are central issues
Sector Focus
B2B SaaS, property technology, rental operations, consumer internet, machine learning, web development, big-data analytics, social/audience analytics
Geographic Focus
Argentina / Latin America, with prior U.S. market exposure through Zauber’s Palo Alto listing and Flowics’ U.S. expansion
Location
Buenos Aires, Argentina

Background

Martin Marquez is an Argentine technology entrepreneur and early-stage startup operator. His LinkedIn profile identifies him as based in Greater Buenos Aires, currently associated with Renteric, and educated at ITBA Universidad from 1999 to 2005. His profile summary describes him as an entrepreneur and technology expert with more than 20 years of experience.

Marquez was one of the six ITBA-trained founders of Zauber, a custom software and internet applications company founded in early 2007 by Gabriel Baños, Martín Marquez, Andrés Moratti, Juan Codagnone, Mariano Cortesi, and Fernando Zunino. Wellfound lists him as a founder of Zauber and describes him as co-founder and CSO. Zauber’s listed markets include consumer internet, machine learning, web development, and big-data analytics.

Zauber later became the origin point for startup products including Flowics and Tribatics. Wellfound describes Flowics as a real-time visualization product for Twitter conversations and Tribatics as a real-time big-data product for behavioral and demographic analysis of social audiences. LA NACION reported in 2016 that Flowics evolved from Zauber’s earlier software-boutique model into a SaaS company focused on social-media marketing and audience engagement; the same article notes Marquez was no longer with the company by then.

Marquez is currently building Renteric, a rental-operations platform for Argentina. Renteric positions itself as software for independent landlords, boutique property managers, and professional operators, with functionality for leases, collections, maintenance, owner portals, tenant screening, WhatsApp messaging, AI document import, and reporting.

Investment Thesis & Focus

  • Public sources do not show a formal written investment thesis or disclosed check size for Marquez.
  • His visible pattern is technical, early-stage software: Zauber was an early software lab, and its products focused on consumer internet, web development, machine learning, big-data analytics, and social/audience analytics.
  • He appears especially relevant for founders building operational SaaS in fragmented workflows. His Renteric activity frames the problem as rental management being spread across Excel, WhatsApp, folders, manual calculations, and lost follow-ups.
  • His current founder activity suggests he values products that solve a concrete workflow problem and then need distribution, partnerships, sales pipeline, and go-to-market validation.
  • Renteric’s product direction also shows interest in AI-enabled automation where AI reduces manual document import, screening, and repetitive operating work.

Notable Investments

  • Flowics: Cloud-native platform for live graphics and interactive experiences for broadcasters and producers; originated from the Zauber ecosystem and was acquired by Vizrt Group in 2022.
  • Tribatics: Zauber-created analytics product described by Wellfound as processing large-scale social-media data in real time to identify behavioral and demographic patterns of Twitter followers.
  • Cupoint: Wellfound lists Marquez’s background with Cupoint as an advisor; Cupoint was described in Endeavor materials as a coupon-recommendation product.

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