Martin Wygas
Director
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- Full Name
- Martin Wygas
- Title
- Founding Partner, Axiom Equity (previously Director at Hg / HgCapital)
- Firm
- Axiom Equity Capital Partners LLP (trading name of Sturgeon Ventures LLP, FCA-regulated)
- Firm Type
- Growth-equity / private-equity fund (the stub's "Angel Investors" label is inaccurate)
- Investment Stage
- Growth equity — companies with roughly £5m–£20m ARR (Series B/C and growth rounds, not seed)
- Check Size
- Not publicly disclosed (deals to date have anchored rounds in the €60m / $65m–$73m range)
- Target Company Profile
- High-growth, capital-efficient B2B software businesses, typically founder-led, with ~£5m–£20m ARR and ambitions to scale internationally (especially into the US)
- Sector Focus
- B2B SaaS and vertical/enterprise software exclusively
- Geographic Focus
- UK and Ireland (with portfolio companies pursuing US/international growth)
- Location
- London, United Kingdom (Axiom is at 117 George Street, London W1H 7HF)
Background
Martin Wygas is a Founding Partner of Axiom Equity Capital Partners, a London-based growth-equity firm he co-founded (the firm dates to 2021) alongside Edward Fraser and Jonathan Organ. He read Law at the University of Cambridge, earning a Master's degree (1997–2000), and has spent his career in UK private equity and growth investing focused on software and technology.
Before Axiom, Wygas was a Director at Hg (formerly HgCapital), the large European software-focused private equity firm — the relationship that explains his legacy hgcapital.com email address. UK Companies House records show he was admitted as a limited partner in HgCapital 8 P&E Co-Invest in December 2018 and served as a director on numerous Hg portfolio holding vehicles (codenamed entities such as Theia, Redwood and Shelby Topco/Midco/Bidco structures) through the 2020–2024 period. Earlier in his career he was a member of Horizon Capital LLP (2013–2018) and worked at Lyceum Capital (Horizon's predecessor name), giving him a long track record in UK mid-market and growth buyouts.
At Axiom, Wygas leads investments in B2B SaaS companies and sits on the boards of portfolio businesses — for example, he was appointed a director of Akixi's holding company (Akixi Topco Ltd) in February 2025, and he became a designated member of Axiom Equity Capital Partners LLP in December 2024. The firm has raised two vehicles, Axiom I (closed October 2024) and a successor fund closed in 2026.
Outside investing, Wygas is a Professional Fellow of the Institute of Coaching (affiliated with Harvard/McLean), where his stated specialty is leadership — an unusual signal for a private-equity investor that he places weight on founder/management development.
Investment Thesis & Focus
- Invests exclusively in B2B SaaS / B2B technology companies — not a generalist or consumer investor.
- Targets established, high-growth software businesses (~£5m–£20m ARR) in the UK and Ireland, typically backing them to expand internationally (notably into the US).
- Positions Axiom as "unconventional technology investors" with the mantra "Build for value (not for money)", emphasizing simplicity, long-term relationships, focus, real-world operating experience and founder engagement.
- Sells founders on an agile, low-bureaucracy investment process and a ~15-year network of technology operators and experts rather than a purely financial relationship.
- On what makes him say yes, Wygas's own words on the AccountsIQ deal are instructive: *"We were immediately impressed when we met the AccountsIQ team and saw the product and its positioning."* — team quality and product/market positioning are explicit decision drivers.
Notable Investments
- AccountsIQ — Dublin-based cloud financial-management (FMS) SaaS. Axiom led a €60m / ~$65m Series C in June 2024 (Wygas led the deal), funding AI product development and a planned doubling of headcount past 200; the company had crossed 1,000+ customers.
- Akixi — UK/US cloud call-analytics and communications-reporting platform (founded 2008). Axiom Equity, with True North Advisory (the former BroadSoft founders), led a growth investment in February 2022; Wygas joined the holdco board (Akixi Topco) in February 2025.
- Joblogic — UK field-service-management software. Reported Axiom-associated growth investment of ~$73m in March 2023.
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