Matilda Sung
Co-Founder & Managing Partner
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- Full Name
- Matilda Sung
- Title
- Co-Founder & General Partner, Ludis Capital; Managing Partner, Sung Capital Partners; Venture Partner, Alma Ventures
- Firm
- Ludis Capital; Sung Capital Partners
- Firm Type
- Early-stage venture capital / family office investment arm
- Investment Stage
- Pre-seed, seed, early stage
- Check Size
- $500,000-$1 million
- Target Company Profile
- Early-stage companies operating at the intersection of sports, technology, media, entertainment, and human performance; Sung Capital also backs seed-stage companies in sustainability, content creation/consumption/delivery, and health and wellness.
- Sector Focus
- Sports technology, sports media, entertainment, fan engagement, fantasy and gaming, sports betting, data and analytics, stadium and venue experiences, blockchain/Web3, health and wellness.
- Geographic Focus
- Global; Ludis lists Los Angeles, Chicago, Auckland, and London, and Sung Capital has locations in the U.S. and Asia.
- Location
- Manhattan Beach / Los Angeles, California
Background
Matilda Sung is Co-Founder and General Partner at Ludis Capital, an early-stage investment firm focused on companies at the intersection of sports, technology, media, and entertainment. Ludis says its thesis is that sports remains a major pillar of global culture and that startups can arm the sports industry for technological, cultural, and economic change.
In addition to Ludis, Sung is Managing Partner at Sung Capital Partners, a family office with locations in the U.S. and Asia. Sung Capital describes itself as investing in seed-stage companies that change how people think and live, especially across sustainability, content, and health and wellness.
Before Ludis, Sung built and ran the digital strategy group at the National Football League, responsible for the NFL's direct-to-consumer digital experiences. Earlier in her career she worked at McKinsey & Co., PayPal, and HSBC Investment Banking. She holds an MBA from Berkeley Haas and a Bachelor of Commerce from McGill University.
She is also active as a mentor, advisor, and judge in startup ecosystems. Ludis lists her as a Berkeley Entrepreneurship mentor and advisor/judge/ambassador for Colosseum Sports, Plug & Play, and NewChip; her LinkedIn also lists advisor/mentor roles with Women in Sports Tech and guest lecturing in sports business and analytics.
Investment Thesis & Focus
- Ludis Capital invests in early-stage companies at the intersection of sports, technology, and entertainment.
- Ludis states: "sports will maintain its global position as a key pillar of entertainment and culture" and that "innovation sourced first in sports can ultimately be applied more broadly elsewhere."
- Sung describes the focus as technologies, mostly software and some hardware, that drive growth and expand consumption and delight around sports and entertainment.
- Areas she has named include broadcast technology, data analytics for leagues and athletes, health and fitness applications, sports betting, fantasy, gaming, blockchain, fan engagement, and athlete/fan data ownership.
- Sung's reported investment size is $500,000-$1 million.
- Sung Capital's seed-stage focus includes renewable energy and waste, changes in content creation/consumption/delivery, and health and wellness.
Notable Investments
- Robinhood - Consumer investing and brokerage platform; listed by Ludis as part of Sung Capital Partners' family-office portfolio and cited as a recent exit in Sung's Sports Tech Feed profile.
- Bakkt - Digital assets and crypto infrastructure company; listed by Ludis as part of Sung Capital Partners' family-office portfolio and cited as a recent exit.
- Hyperice - Recovery and wellness technology company; listed in Sung's investment portfolio and Ludis portfolio imagery.
- PumpJack Dataworks - Sports data and fan-engagement company; listed by Ludis as one of Sung's advisory boards and in her investment portfolio.
- Pilotly - Audience research and media testing platform; cited by CSQ as one of Sung's notable investments.
- Gel-E - Hemostasis / wound-management company; featured by Sung Capital and cited by CSQ as one of Sung's notable investments.
- SimWin - Sports gaming / fantasy / fandom company; cited in Sung's Sports Tech Feed profile and in her public LinkedIn activity.
- Gemini - Crypto platform; cited in Sung's Sports Tech Feed profile.
- MakerDAO - Decentralized finance protocol; cited in Sung's Sports Tech Feed profile.
- YBVR - Immersive video / VR broadcast technology company; cited in Sung's Sports Tech Feed profile.
- Nifty Island - Web3 gaming / metaverse company; cited in Sung's Sports Tech Feed profile.
- 3ICE - Three-on-three professional ice hockey league; cited in Sung's Sports Tech Feed profile.
- Nicolette - Cited by CSQ as one of Sung's notable early-stage investments.
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