
Michael Yavonditte
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- Full Name
- Michael Yavonditte (often "Mike Yavo")
- Title
- Co-Founder & CEO, Yieldmo; Angel Investor
- Firm
- Yieldmo (operating role) / investing as an individual angel
- Firm Type
- Angel Investor (individual)
- Investment Stage
- Seed / Angel (early stage)
- Target Company Profile
- Early-stage internet, ad tech, marketplace, and consumer/SaaS software startups, typically co-investing alongside established venture firms
- Sector Focus
- Ad tech, digital media, consumer internet, marketplaces, data/analytics, and enterprise SaaS
- Geographic Focus
- Primarily U.S. (New York–centric)
- Location
- New York City, NY
Background
Michael Yavonditte is a serial ad-tech entrepreneur and prolific angel investor based in New York City. He began his career in the 1990s at Ziff-Davis/ZDNet in New York, holding sales and management roles, before joining the pioneering free ISP Juno Online Services in 1997 as a business-development director, rising to vice president by 1998, where he negotiated large advertising and e-commerce agreements. In 2000 he moved to AltaVista (then owned by CMGI), managing large advertiser partnerships and helping shape early relevancy-based search monetization, including the "Trusted Feed" program. He holds a degree in Business and Political Science from Pace University in New York.
Yavonditte is best known as the CEO of Quigo Technologies, a semantic advertising network that built a direct competitor to Google's AdSense and signed premium publishers such as CNN, Fox News, ESPN, and Time Inc. Quigo was acquired by AOL in 2007 for a reported ~$340 million, one of the notable ad-tech exits of that era. After Quigo, he founded the social/contact-sharing startup Hashable and became an active angel investor in the New York tech scene.
In 2012 he co-founded Yieldmo, a mobile-first advertising platform focused on attention-optimized creative formats (including its patented "hyperscroller" and scroll-based video formats), curation, and measurement. He continues to serve as Yieldmo's Founder, CEO, and Board Member. Alongside his operating role, he has personally backed 100+ internet companies, making him one of the more active individual angels in the NYC ecosystem.
Investment Thesis & Focus
- Invests as an individual angel at the seed / early stage, frequently syndicating alongside established venture firms (Accel, Expa, Bullpen Capital, Female Founders Fund, and angels such as Joanne Wilson).
- Deep affinity for ad tech, digital media, marketplaces, consumer internet, and data/analytics — sectors mirroring his operating experience at Quigo, AltaVista, and Yieldmo.
- Backs founders taking on entrenched incumbents; his own reputation (per Mark Suster's "The Guy Who Took on Google") is built on competing head-to-head with much larger players like Google's AdSense.
- Describes himself as a "private investor in the technology industry" who provides "insights and capital to new and emerging entrepreneurs" — bringing operator-level pattern recognition in advertising, monetization, and scaling.
Notable Investments
- Trello — Project-management/collaboration SaaS (acquired by Atlassian in 2017 for ~$425M).
- Meetup — Community/events marketplace (later acquired by WeWork).
- Tapad — Cross-device ad-tech firm; acquired by Telenor in 2016 (a realized exit for his portfolio).
- YipitData (Yipit) — Alternative-data and analytics company.
- Beeswax — Programmatic bidding/DSP infrastructure (acquired by Comcast/FreeWheel).
- Elementus — Blockchain forensics and analytics.
- Klout — Social-influence scoring (acquired by Lithium Technologies).
- Radar — Location-data platform; $2M seed (2017) with Accel, Expa, Fuel Capital, and Greg Brockman.
- Engagio — B2B account-based marketing; ~$0.5M seed (2012).
- Loverly — Wedding-planning marketplace; angel round (2012) with Female Founders Fund and Joanne Wilson.
- Additional early bets include Voxy, HowAboutWe, and Tracked.com.
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