Murray Priestley

Murray Priestley is an Australian-born investor and executive with roughly 25 years of commercial and asset-management experience. He describes having provided executive-level management to a range of businesses since 1988, serving in board, CEO and senior-executive positions across global public and private companies. His background spans IT outsourcing, private equity and asset management, and he emphasizes bridging the gap between corporate strategy and operational execution, drawing on an understanding of financial markets, information technology and customer service. He states that he has lived and worked in over 13 countries and is currently resident between Singapore and Dubai.

Priestley is the Principal, Director and Founder of Pacific Liberty (Singapore) Pte Ltd and Pacific Liberty (Hong Kong) Limited, Global Private Partners Limited, and Portofino Capital Investment LLC. Pacific Liberty, founded in 2014, describes itself as a collaboration of three families operating as a private investment group, family office and corporate advisory practice focused on asset holding, commodities, investments and M&A advisory, with offices in Singapore, Hong Kong, Dubai and Florida (and Zurich cited as planned). The firm says it partners primarily with foundations, 501(c)(3) organizations, securitized instruments, family offices and endowments, and aims to own and operate a selection of businesses globally. He has also been associated with Alpha Asset Managers, a Singapore/Hong Kong management group focused on fund management, financial-markets software and alternative investments.

Beyond his firms, Priestley presents himself as an investor, advisor and board member to a number of e-commerce, fintech and startup ventures, and is the author of two business books: *The Great Business Shape-Up* and *The $1 Million Pay Day*. His public commentary (for example, on the Predictive ROI podcast) centers on business owners recognizing when they themselves are the primary constraint on growth, building centralized systems, focusing on core competencies, and rigorous self-assessment through asking better questions.

*(Specific dollar check sizes are not publicly disclosed; the "seed round" framing in the stub reflects his individual angel activity rather than a published mandate.)*

• Invests and advises across fintech, e-commerce, technology/software and startups as an individual angel/board member, while his firms pursue private equity, asset holding and commodities.
• Operates through a family-office and private-investment structure (Pacific Liberty / Global Private Partners) rather than a conventional VC fund, partnering with foundations, family offices, endowments and securitized vehicles.
• Emphasis on operational value-add: he frames his edge as bridging strategy and operations and helping owner-led businesses "shape up" and scale — consistent with the themes in his books and talks.
• Stated business philosophy: identify when the founder/owner is the bottleneck, install centralized systems, focus on core competencies, and stress-test the business by "asking yourself the right questions."
• Global mandate with a practical footprint in Singapore, Hong Kong, Dubai and Florida — expect an Asia/Middle East orientation.