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Owen Van Natta

Partner & Co-Founder

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At a glance

Full Name
Owen Van Natta
Title
Founder & Managing Partner
Firm
Prefix Capital (also founder of 415, LLC and OVN Capital)
Firm Type
Early-stage venture fund / angel investor
Investment Stage
Seed to Series A/B
Check Size
~$100K–$5M (sweet spot ~$1.5M)
Target Company Profile
Technology-driven startups, typically founder-led early-stage companies
Sector Focus
AI, DeepTech, FinTech, high tech, enterprise applications
Geographic Focus
United States, primarily the San Francisco Bay Area
Location
Palo Alto / San Francisco Bay Area, California

Background

Owen Van Natta (born November 12, 1969) is a longtime technology operator turned early-stage investor. He earned a BA in English and American Literature from the University of California, Santa Cruz in 1992. He began his notable operating career at Amazon.com (1998–2005), where he rose to Vice President of Worldwide Business and Corporate Development and was part of the founding team of A9.com.

Van Natta is best known as one of Facebook's earliest senior executives, serving as Chief Operating Officer from September 2005 and later as Chief Revenue Officer until early 2008, helping build the company's early business and monetization operations. He subsequently became CEO of Project Playlist (2008) and then CEO of MySpace (April 2009–February 2010) during News Corp's ownership, where the business generated roughly $226M in revenue in 2009.

In February 2010 he joined Zynga as Executive Vice President of Business — responsible for revenue strategy, corporate development, and international expansion — and joined Zynga's board of directors in August 2010, remaining through the company's 2011 IPO period. (His stub-listed `zynga.com` email dates from this era.)

Since leaving operating roles, Van Natta has focused on investing. He founded 415, LLC in 2014 (with Grace Stanat) to seed and advise early-stage companies, and in 2019 founded Prefix Capital, an early-stage fund where he is Managing Partner. He is a prolific angel investor with 50+ recorded investments.

Investment Thesis & Focus

  • Invests at seed through Series A/B, with checks roughly $100K–$5M and a sweet spot near $1.5M.
  • Concentrates on AI, DeepTech, and FinTech, plus broader high-tech and enterprise software — favoring technically differentiated, "technology-driven" companies.
  • Primarily backs U.S. / San Francisco Bay Area startups.
  • Brings an operator's lens from scaling Amazon, Facebook, MySpace, and Zynga — value-add around revenue strategy, corporate development, partnerships, and growth/user engagement (the same areas 415 advertises for its advisory work).
  • Frequently co-invests alongside investors such as Sam Lessin, Austin Clements, and Yves Sisteron.

Notable Investments

  • Tractable — AI for accident/damage appraisal; a portfolio unicorn.
  • Diamond Foundry — lab-grown diamond and semiconductor materials company.
  • Jiko — banking/fintech platform; participated in ~$40M Series B (Oct 2022).
  • VidMob — creative/marketing analytics platform; ~$50M Series C (Feb 2021).
  • Wheels Up — private aviation membership; Series C (2017); later went public.
  • Icebreaker Health — healthcare startup counted among portfolio exits.
  • Ample — battery-swapping / EV energy startup (most recent recorded activity, Nov 2024).
  • Projector — design/collaboration tool; ~$5M seed (2016).
  • SwiftComply — regulatory compliance software; ~$910K seed (2017).

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