Parsa Saljoughian

Parsa Saljoughian spent roughly seven years (August 2012 – September 2021) at IVP (Institutional Venture Partners), the Menlo Park late-stage venture and growth-equity firm, where he rose to Partner (from August 2017). His mandate was later-stage, high-growth consumer and enterprise companies, and he was active on IVP investments spanning Brex, Figma, Niantic, Snap, Uber, Supercell, Dream Games, Dropcam, Hello Heart, WHOOP, App Annie, Curology, Datalogix, Indiegogo, Nextdoor, and FightCamp, among others. It is worth flagging that the provided stub describing him as an "Angel Investor" focused on the "Seed Round" does not match the public record — his institutional career was late-stage growth investing at IVP, not seed-stage angel investing.

Before IVP, Saljoughian worked in technology investment banking at ThinkEquity LLC, where he advised on strategic and financing transactions for companies including The Active Network, Angie's List, and Zillow. He later spent time on the operating side as a Growth Product Manager at Snap Inc. and consulted with SoundCloud on special projects.

He holds an MBA from the Stanford Graduate School of Business (class of 2017), where he served as Co-President of the school's VC Club, and a BS in Business Administration from UC Berkeley (Haas), which he completed with highest honors around 2010.

Since leaving IVP in late 2021, Saljoughian has been an operator rather than an institutional investor: he leads Strategic Finance and Analytics at WHOOP (a former IVP portfolio company), overseeing corporate strategy and planning, pricing and unit economics, business analytics, and corporate development (M&A and partnerships). He also writes publicly at parsa.vc (Substack/Medium) on growth frameworks, KPI benchmarks for founders, and startup leadership.

• Describes his own focus as a "breadth of focus across direct-to-consumer, consumer subscription, and enterprise software."
• Invested at IVP primarily in later-stage, high-growth companies — businesses already showing rapid, capital-efficient scaling rather than pre-product seed bets.
• Strong affinity for consumer subscription and DTC models (WHOOP, Curology, Hello Heart, FightCamp) alongside enterprise/SaaS and fintech (Brex, Figma, App Annie).
• Heavily metrics- and unit-economics-driven: his published writing centers on growth frameworks, KPI benchmarks, and operating discipline — a signal of what he scrutinizes in companies.
• Has gravitated toward consumer health/wellness and gaming as recurring themes (Hello Heart, WHOOP, FightCamp; Niantic, Supercell, Dream Games).