Pascal Gougeon

Pascal Gougeon is a mergers-and-acquisitions specialist focused on the technology and digital sector, working at AP Management (APM), a Paris-based boutique M&A advisory firm founded in 2005. He began his career as a credit analyst at KBC Bank, then moved to HSBC in 2004 as an M&A analyst and mid-market fundraising specialist, before joining AP Management in mid-2005. His public LinkedIn headline describes him as an "M&A Tech & Consulting Advisor," and he handles both sell-side and buy-side mandates as well as work alongside corporate acquirers.

On the education side, he holds a Master's degree in Finance from the Sorbonne (Université Panthéon-Sorbonne, Paris I) and a Master's in Financial Engineering, giving him a background in both financial analysis and deal structuring.

AP Management positions itself as a French leader in small-cap tech M&A, with a track record cited in firm materials of roughly 140–180 completed deals in the software, IT-services and digital space. The firm advises entrepreneurs in the digital sector on company disposals, growth-through-acquisition, and capital restructuring/fundraising, operating within an ecosystem of thousands of corporates and investment funds across Europe. The industry directory CFNEWS lists Pascal Gougeon with 29 recorded deals under his name (analyst update October 2024).

• Sector conviction: Deep specialization in IT, software, IT services and consulting — the "digital economy" — rather than a generalist mandate.
• Deal types: Sell-side disposals, buy-side / external-growth acquisitions, and capital restructuring & equity financing for founders and owners of small- and mid-cap tech companies.
• Segment: Focus on the small-cap / lower-mid-market tech segment where AP Management brands itself as a French leader.
• Approach: Combines sector knowledge with financial-engineering expertise; the firm emphasizes access to an ecosystem of corporate acquirers and investment funds to source counterparties for its clients.