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Paul Laufert

Managing Director

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At a glance

Full Name
Paul Laufert
Title
Managing Director (Laurence Group of Companies / Laurence Capital); Chief Corporate Officer, Kognitiv Corporation
Firm
Laurence Capital / Laurence Group of Companies (angel/seed investing associated with Langhaus Financial)
Firm Type
Angel investor / diversified private capital firm
Investment Stage
Seed / early stage (angel), alongside the firm's later-stage private capital activity
Sector Focus
Technology & innovation, financial services, enterprise/SaaS, life sciences/diagnostics
Geographic Focus
Canada, with a strong concentration in the Waterloo Region ("Silicon Valley North")
Location
Waterloo Region, Ontario, Canada (listed office: 150 Caroline Street South, Suite 403, Waterloo, ON N2L 0A5)

Background

Paul Laufert is a Waterloo-region executive, corporate lawyer, and investor whose career spans technology, financial services, and private capital. He earned a BA in History and an LLB in Law from Queen's University (Kingston, Ontario, roughly 1987–1990) and began his career practicing law at McMillan LLP before moving into corporate development and executive roles. He is described on LinkedIn as an "Advisor/Mentor" with a background in corporate and legal leadership.

His defining relationship is with The Descartes Systems Group Inc., the Waterloo logistics-software company that Peter Schwartz took public in 1997. Laufert joined Descartes around 1997 as Executive Vice President of Corporate Development and General Counsel, responsible for executing the company's strategic acquisitions and capital-markets transactions, with responsibilities later extending to corporate communications. That partnership with Schwartz has continued across two decades: Schwartz went on to found Laurence Capital (2004, Waterloo), and Laufert became a Managing Director of the Laurence Group of Companies.

Laurence Capital is a diversified private capital firm that both invests in and founds companies. Two of its founded businesses became Laufert's operating homes: Kognitiv Corporation, a Waterloo-based loyalty/collaborative-commerce platform where he serves as Chief Corporate Officer (alongside Schwartz), and Langhaus Financial, an insurance-backed specialty lender where Laufert served as a director (Langhaus Financial Partners Inc. was incorporated in 2014/2015 and acquired by Montfort Capital in 2024). His email domain (langhausfinancial.com) reflects that role in the Laurence ecosystem.

Across his career he has also held senior operating roles including President & COO of Pharos Life Corporation, President & CEO of Sanden Machine Limited, and Founder/Principal of Rusty Rock Advisors. His stated specialties are strategic planning, mergers & acquisitions, corporate finance, investor relations, corporate governance, general counsel work, and communications — the toolkit of an operator-investor rather than a pure financial backer.

Investment Thesis & Focus

  • Invests as an angel / seed-stage backer in the Waterloo Region startup ecosystem, complementing the later-stage focus of Laurence Capital ("later stage companies in which there is strong and talented leadership").
  • Sector interests mirror the Laurence Capital portfolio: technology, growth & innovation, financial services, life sciences/diagnostics, and mid-market operating businesses.
  • Values strong, proven leadership teams — Laurence's stated philosophy centers on backing "strong and talented leadership," and Laufert's own operating career suggests a bias toward founders who can execute on M&A, capital markets, and governance.
  • Comfortable founding and building, not just funding — the Laurence model created Kognitiv and Langhaus from scratch, so he brings hands-on operating, legal, and corporate-development support rather than passive capital.

Notable Investments

  • Kognitiv Corporation — Waterloo loyalty/collaborative-commerce (SaaS) platform founded within the Laurence ecosystem; Laufert is Chief Corporate Officer; raised a ~C$48.5M debt-financing package; Laurence Capital exited in May 2025.
  • Langhaus Financial — Canada's leading independent provider of whole-life-insurance-backed lending (cash-surrender-value lending, premium financing); a Laurence Capital-founded company where Laufert served as director; acquired by Montfort Capital in June 2024.
  • The Descartes Systems Group — logistics/supply-chain SaaS; earlier operating role (EVP Corporate Development & General Counsel); a Laurence Capital success story.
  • Broader Laurence Capital portfolio (firm-level, 41 companies / 29 exits) includes Clearpath Robotics, Fiix Inc., Achievers Corp., Waterloo Brewing Co., RNA Disease Diagnostics, Onco-Screen Inc., Cellwand Communications, Key Living Corporation, and Charcoal Group.

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