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Paul Mccreadie
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Paul Mccreadie

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At a glance

Full Name
Paul McCreadie
Title
Partner
Firm
ECI Partners
Firm Type
Private equity
Investment Stage
Growth-focused mid-market private equity; management buyouts, buy-ins and minority deals
Target Company Profile
Growth businesses valued up to £350m, with resilient models and strong management teams
Sector Focus
Cloud & Digital, IoT, Data, SaaS, Financial Services, insurance, SME Services, HR & Edtech, Travel
Geographic Focus
UK mid-market growth companies, with support for European and international expansion
Location
London, England, United Kingdom

Background

Paul McCreadie is a Partner at ECI Partners, a UK mid-market private equity firm. ECI describes itself as a growth-focused private equity investor that backs businesses valued up to £350m and invests through management buyouts, buy-ins and minority deals.

McCreadie has been a member of ECI’s Investment Team since 2008. On his ECI profile, he says his role spans the full investment lifecycle, “from our initial investment all the way through to when we sell our stake,” working with founders and management teams to deliver their plans.

Before private equity, McCreadie earned a master’s degree in Engineering at the University of Nottingham and worked at PwC, where he focused on underperforming businesses and turnaround situations. His LinkedIn profile also lists the University of Nottingham, 1998-2002.

At ECI, McCreadie has worked with management teams at Wireless Logic, CSL, Commify, Arkessa, Avantia, Clear, Tusker and rhubarb. His deal history shows a particular concentration in IoT/connectivity, insurance and financial services, SME services, and tech-enabled growth businesses.

Investment Thesis & Focus

  • ECI’s stated focus is “growth, resilience and fantastic management teams,” rather than a broad sector-by-sector strategy.
  • ECI invests in growth businesses valued up to £350m and is willing to invest as either a majority or minority investor.
  • The firm focuses on selected subsectors including Cloud & Digital, Data, Financial Services, GRC, HealthTech, HR & Edtech, and Travel.
  • McCreadie’s own investments point to a strong interest in IoT, M2M connectivity, business messaging, insurance technology and specialist financial services.
  • In ECI’s CSL investment announcement, McCreadie said ECI had followed the business for several years and saw an opportunity for CSL to strengthen its market-leading IoT/M2M position “both organically and through M&A.”
  • ECI emphasizes hands-on but collaborative support: the firm says it works alongside management teams on value-driving projects, with Commercial, Investment and Origination teams supporting growth, M&A, international expansion, data, technology and go-to-market work.

Notable Investments

  • CSL - Critical IoT connectivity provider; ECI invested in 2020 and exited into a continuation fund in October 2025 at a 3.5x return, while continuing to support the company’s next growth phase.
  • Commify - UK-headquartered European business messaging platform; ECI invested in September 2023 in a €300m deal and supported its buy-and-build expansion, including SMSFactor in France and Text Request in the US.
  • Tusker - UK vehicle management and salary-sacrifice car provider focused on EVs and ULEVs; ECI partnered with Tusker in 2015 and sold it to Lloyds Banking Group in 2023 for c.£300m, generating a 6.2x return.
  • Clear Group - Chartered insurance broker; ECI backed the company in 2018, supported 10 acquisitions, and sold it to Goldman Sachs Asset Management’s private equity business in 2022.
  • Arkessa - IoT connectivity provider; ECI invested in 2018 and sold Arkessa to Wireless Logic in 2020 for a 2.1x return and 30%+ IRR.
  • Wireless Logic - M2M managed services and IoT connectivity platform; ECI invested in 2011 and sold to CVC Capital Partners in 2015, delivering a 6.1x return.
  • Avantia / HomeProtect - Online home insurance business; ECI backed a £57m MBO in 2014 to support organic growth and acquisitions.
  • rhubarb - Premium events and venue catering business; ECI invested in 2012 and exited to Livingbridge in 2016, generating a 3.1x return and 32% IRR.

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