
Pekka Tammela
Investment Director
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- Full Name
- Kari-Pekka Sakari Tammela (known as Pekka Tammela)
- Title
- Investment Director & Partner
- Firm
- Korona Invest Oy (also Partner at PJ Maa Partners Oy)
- Firm Type
- Growth / buyout private equity (entrepreneur-led fund manager) — *note: the supplied "Angel Investor" label does not match Korona Invest's own description of itself as a private equity firm for SMEs*
- Investment Stage
- Growth-stage and buyout (majority and minority stakes) — *not seed, per the firm's stated strategy*
- Check Size
- Not publicly disclosed; funds are €33.5M–€50M+ in size (Korona Fund III), investing in companies with ~€2–20M revenue
- Target Company Profile
- Finnish small and medium-sized growth companies, typically €2–20M in revenue
- Sector Focus
- Sector-agnostic; portfolio spans intralogistics, food/packaging, industrial automation, software, and services
- Geographic Focus
- Finland (domestic SMEs)
- Location
- Tampere, Finland (firm HQ in Helsinki)
Background
Pekka Tammela is a Finnish M&A and private-equity professional based in Tampere, with roughly 15 years of experience in domestic and international corporate transactions. He built his early career in audit and corporate finance: he worked as a Senior Manager at PricewaterhouseCoopers, served as Chief Financial Officer at the listed investment company Panostaja Oyj, and was Managing Director of the audit firm Pispalan Audit Oy. He is a Finnish Authorised Public Accountant (KHT) and has acted as auditor for more than one hundred Finnish companies. He holds a degree in accounting from the University of Vaasa (Vaasan yliopisto).
Tammela is a partner at PJ Maa Partners Oy, a Tampere-based advisory firm focused on M&A, financing arrangements, and business development for growth companies. In October 2016, as Korona Invest was establishing its third fund (Korona Fund III Ky), he was invited to join the firm as Investment Director and partner — one of three new partners brought in during that fundraise. His transition reflected a shift from active auditing into private-equity investment management, while retaining his role at PJ Maa Partners.
Beyond his fund work, Tammela has been active on company boards. He served as Chairman of the Board of Deep Sensing Algorithms Ltd, helping steer the company's strategic direction, and is associated with PJ Maa Oy's own governance. More recently he has been connected to the listed industrials group Auroora Yhtiöt Oyj (his current LinkedIn headline references Auroora), consistent with his ongoing board- and investor-level activity in the Finnish market.
Korona Invest itself, founded in 2006 and headquartered in Helsinki, positions itself as "an active partner for entrepreneurs and growth companies," making majority and minority buyout/growth investments in Finnish SMEs. The firm is now investing from its fourth fund, Korona Invest IV.
Investment Thesis & Focus
- Invests through Korona Invest's entrepreneur-led growth/buyout funds, not as an early-stage angel — the firm targets established Finnish SMEs, typically with €2–20M in revenue.
- Takes both majority and minority stakes, acting as a hands-on, trust-based partner: Korona describes a "successful growth story" as "built on strong cooperation based on trust between people."
- Sector-agnostic, with demonstrated appetite for "buy-and-build" consolidation — e.g., merging multiple companies into a larger platform (see intralogistics roll-up below).
- Fund scale points to sizeable equity checks: Korona Fund III raised €33.5M at first close with a target of at least €50M "to finance growth-stage companies."
- Tammela's background as a KHT auditor and former CFO signals a numbers-driven, transaction-savvy approach, valuing clean financials, credible growth plans, and strong management.
Notable Investments
- Niparmi / Rastec / Sareskoski — three intralogistics companies acquired and merged (completed 31 March 2026) into a single domestic intralogistics integrator; combined ~€32M pro-forma revenue (2025). Korona Invest is majority owner.
- Fredman Group — majority investment in the food-service/packaging products company; subsequently acquired Peltolan Pussi Oy (Tampere paper-bag maker).
- Innoflame Oy — majority stake in an online-shop / e-commerce software company.
- Asuntopehtoori — services acquisition (announced 11 April 2025).
- Other portfolio names (via Korona Invest): SC Software, Herkkumaa, JIS Automation, and Epic Autokoulu (driving schools).
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