Per Einarsson
Per Einarsson is a Swedish seed-stage angel affiliated with Findity, an embedded B2B expense-management software company, with exposure to SaaS, embedded finance, and API-led fintech in the Nordics.
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- Full Name
- Per Einarsson
- Title
- Angel Investor
- Firm
- Findity
- Firm Type
- Angel Investor
- Investment Stage
- Seed Round
- Target Company Profile
- Early-stage companies; no public source found with a narrower stated target profile.
- Sector Focus
- No investor-specific public thesis found. His Findity affiliation points to exposure to SaaS, fintech, expense management, embedded finance, APIs, and B2B software.
- Geographic Focus
- Sweden / Nordics, based on Findity’s Swedish headquarters and offices.
- Location
- Sweden
Background
Public web sources found for Per Einarsson are limited. The available stub identifies him as an angel investor associated with Findity, reachable at a Findity email address and Swedish mobile number, with seed-stage investing listed as his investment stage. I could not verify a personal LinkedIn profile, education history, prior roles, or a public biography for him from accessible sources.
Findity is a Swedish software company focused on embedded expense management. Its public materials describe the company as providing a card-agnostic, AI-powered expense platform for companies that want to offer localized, branded expense products through an API or white-label solution. LinkedIn lists Findity as a privately held software-development company headquartered in Stockholm, founded in 2011, with 51–200 employees.
Findity’s own site lists offices in Stockholm, Ludvika, and Gothenburg, and describes the company as serving partners across the Nordics, Europe, and the Americas. The company’s press page says its technology is used by 35,000 businesses and supports 30+ white-label partnerships.
Investment Thesis & Focus
- Seed-stage angel investing is listed in the provided investor stub; I found no public source with Per Einarsson’s personal check size, ownership targets, or formal investment criteria.
- Likely relevant areas to lead with, based on his Findity affiliation, are B2B SaaS, fintech infrastructure, embedded finance, expense management, accounting/payroll integrations, card programs, workflow automation, and API-led software.
- Findity’s public positioning emphasizes embedded expense management, white-label products, partner distribution, AI-powered receipt capture, card connections, mileage, per diem, carbon-footprint tracking, and integrations.
- Findity describes its customer proposition as helping partners “launch a complete, localized expense solution” without building the full product themselves; founders pitching adjacent infrastructure should be prepared to explain distribution, partner integration, and workflow automation value.
Notable Investments
- No independently verifiable public portfolio companies or angel investments for Per Einarsson were found in accessible sources.
- Findity - Swedish embedded expense-management software company associated with his email domain; LinkedIn lists its last funding round as a US$10.1M private-equity round on September 10, 2022, with Creades AB shown as an investor.
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