Pete Alberse

Pete Alberse is a Partner at One Better Ventures, a Raleigh, North Carolina–based, consumer-centric impact investment firm founded in 2013. The firm is run by operators who previously built and led mission-driven brands such as Burt's Bees and Seventh Generation, and it advises, incubates, and invests in the next generation of sustainable consumer companies. As a Certified B Corporation, 1BV donates roughly 10% of its profits to charity and directs another 10% to an employee bonus pool. Alberse joined the firm in October 2017 and focuses on general management, leadership, and sales/channel strategy.

Before venture investing, Alberse spent his career operating inside consumer brands. From roughly 2011 to 2017 he was at Seventh Generation, where he served as General Manager of Seventh Generation Ventures and Global Customer Development Officer — leading business development, deepening retailer partnerships, and building capabilities like joint business planning, shopper marketing, and global distribution. Earlier, from about 2006 to 2011, he was Senior Vice President of Customer Development at Burt's Bees, where he executed the brand's retail expansion strategy with major global retail partners while protecting brand equity.

Prior to those roles, Alberse held sales and general-management leadership positions at two large consumer-goods multinationals: VP of Sales (Matrix) at L'Oréal Professional Products Division (~2002–2006) and a Team Director role at Unilever HPC (~1992–2002). This operator background across consumer packaged goods informs his hands-on, sales-and-channel–oriented approach as an investor.

Alberse earned a Bachelor of Business Administration degree from James Madison University. Beyond 1BV, he is active on boards of mission-aligned companies and nonprofits, including as a Director of Every Man Jack, a Member of the Board of Advisors at Lotus Sustainables, a board role connected to GXP-Storage, and Director at Haven House Services, a Raleigh-area youth services nonprofit.

• Invests in mission-driven consumer brands — natural, health & wellness, sustainable, and better-for-you products — that have "brands, products, business models and teams that have scalable potential."
• Targets companies with a track record of success entering the rapid-growth phase, rather than pure pre-product bets.
• 1BV pairs capital with deep operating help — advising, helping operate, and sometimes incubating companies, drawing on 125+ years of combined consumer-goods experience across strategy, sales, marketing, innovation, finance, and M&A.
• Alberse's personal edge is sales, channel, and retail-expansion strategy — the same playbook he ran scaling Burt's Bees and Seventh Generation into national and global retail.
• Explicit impact orientation: 1BV operates as a Certified B Corporation and describes its mission as being "the most trusted consumer-centric impact investment partner."