Pete Lloyd
CFO and COO
Get their honest, personalized take on your startup.
Sign in to pitch Pete →At a glance
- Full Name
- Pete Lloyd
- Firm
- PeakEquity Partners
- Firm Type
- Private equity firm
- Investment Stage
- Growth equity / lower-middle-market private equity; majority or minority investments
- Check Size
- $20 million to $75 million+
- Target Company Profile
- Software companies with $10 million to $50 million in revenue/ARR, addressable markets over $500 million, proven technology/products, strong gross margins and retention, subscription-based revenue models, and established customer bases
- Sector Focus
- Infrastructure software, application software, vertical-specific software, business analytics / intelligence, marketing technology, supply chain management, information security, and human capital management
- Geographic Focus
- U.S.-based software companies, based on disclosed portfolio and firm location
- Location
- Villanova, Pennsylvania
Background
I could not verify a public biography, education history, LinkedIn profile, headshot, or current PeakEquity title for Pete Lloyd from primary web sources. The email address in the stub, [hidden], also did not appear in the public sources I could verify. PeakEquity’s current team page does not list Pete Lloyd; it lists Emily Cooney as CFO.
The verified firm connected to the stub data is PeakEquity Partners, a Villanova, Pennsylvania-based private equity firm focused entirely on software investments. PeakEquity describes itself as “100% focused on investments in software companies” and targets lower-middle-market software businesses where it can provide both capital and operating support.
PeakEquity Partners was formed in 2014 by Greg Case and Paul Winn, with Ric Andersen joining in 2015 and D.J. Andrzejewski joining in 2014. The firm closed its first institutional fund in February 2017 at more than $137 million, above its $100 million target, and said at the time that it specialized in majority buyouts and minority recapitalizations of enterprise software and solutions businesses.
Investment Thesis & Focus
- PeakEquity focuses on software businesses, not seed-stage startups. Its stated criteria are lower-middle-market software companies with $10 million to $50 million in revenue/ARR.
- The firm targets majority or minority investments and currently lists a target investment size of $20 million to $75 million+.
- PeakEquity looks for large addressable markets, proven technology, market-tested products, demonstrated traction, referenceable customers, strong gross margins, retention, subscription revenue, and established customer bases.
- Sector focus includes infrastructure software, application software, vertical software, business analytics/intelligence, marketing technology, supply chain management, information security, and human capital management.
- The firm’s operating angle is central: PeakEquity says it provides operating resources to help companies capture market leadership and reach growth objectives.
- A founder should expect diligence around recurring revenue quality, customer retention, market size, product maturity, and whether the company can scale with go-to-market and operating support.
Notable Investments
- HighLevel - Sales and marketing automation software for agencies and SMBs; PeakEquity led an investment of over $60 million in November 2021, and General Atlantic made a minority growth investment in April 2024 while PeakEquity remained an active shareholder with a board seat.
- Art Storefronts - All-in-one platform for painters, photographers, and creatives to run online art businesses; PeakEquity announced a growth investment in May 2024.
- Grayshift - Mobile-device digital forensics software provider; PeakEquity led a minority investment in December 2020, and Thoma Bravo completed a strategic investment in the company in July 2022.
- G5 - Digital marketing SaaS platform for real estate operators; PeakEquity sold G5 to RealPage, a Thoma Bravo portfolio company, in September 2021.
- EnterpriseDB - Enterprise Postgres software company; PeakEquity sold the company to Great Hill Partners in July 2019 after EnterpriseDB tripled ARR during PeakEquity’s hold period.
- Xeeva - Procurement and spend-management software company; PeakEquity announced an investment to support growth plans in April 2018.
- Valiant Solutions - SaaS human-capital-management provider; listed as one of PeakEquity Fund I’s first three enterprise software investments in the firm’s 2017 fund-close announcement.
Unlock the full research
Get how to approach them, recent activity, sources, contact links — plus pitch their AI twin for a candid read on your raise.
One-time. Stays unlocked for you.