Rob Orley

Rob Orley is a Senior Advisor at O2 Investment Partners. The firm describes its team as having deep experience in mergers and acquisitions and in building businesses with management teams and founders; it says the team has completed more than 100 transactions across niche services, technology, and select industrial companies.

O2’s biography for Orley says the Orley family has been investing in operating businesses and real estate since 1950. Rob Orley, Gregg Orley, and their brother-in-law Lawrence Lax have been private equity investors together for nearly 30 years, investing in and leading the operation of businesses across manufacturing, distribution, technology, and financial services.

Orley is a graduate of the University of Michigan. He also holds a JD from the Detroit College of Law and an LLM from Boston University School of Law.

• O2 seeks to acquire majority interests in lower middle-market family- and founder-owned businesses.
• The firm focuses on growth-oriented, privately held companies in B2B services, technology, niche services, and select industrial sectors.
• O2’s published criteria include EBITDA greater than $5 million, with lower thresholds for add-on acquisitions.
• Target companies generally have strong management teams, growth and profitability history, healthy margins, and diversified customer bases.
• O2 states that it invests “with a view toward partnering with management to build and grow the business and take it to its next stage of development.”
• In March 2026, O2 described its strategy as “honoring entrepreneurs” and said it scales platforms through organic growth, add-on acquisitions, and operational integration.