Robert Debruin
Managing Director & Board Member
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- Full Name
- Robert A. DeBruin
- Title
- Managing Director, NEW Capital Fund; Vice President, New Capital Management II, Inc.
- Firm
- NEW Capital Fund / New Capital Management II, Inc.
- Firm Type
- Venture capital / private equity fund
- Investment Stage
- Early stage
- Check Size
- $500,000 to $3 million
- Target Company Profile
- Early-stage, privately held companies with potential for rapid growth; Fund I emphasized companies in and around Wisconsin’s New North region that could qualify under Wisconsin Act 255.
- Sector Focus
- Advanced manufacturing, information technology, life sciences, material sciences, agriculture, manufacturing
- Geographic Focus
- Wisconsin, the New North region, and the Great Lakes region
- Location
- Appleton / Little Chute, Wisconsin
Background
Robert A. DeBruin is associated with NEW Capital Fund, a Wisconsin-based venture capital/private equity fund backing early-stage companies. SEC Form D filings for NEW Capital Fund II Limited Partnership list Robert DeBruin as a related person, executive officer, and promoter of the issuer, with New Capital Management II, Inc. serving as the fund’s general partner.
Private Fund Data identifies Robert A. DeBruin as Vice President of New Capital Management II, Inc. since January 1, 2012, with an ownership stake between 25% and 50%. Gaebler’s venture investor database lists him as a Managing Director contact for NEW Capital Fund.
Before or alongside NEW Capital Fund II, DeBruin was a principal of the fund group and was identified in 2012 as president of Schenck Corporate Finance Group Inc. The other principals named at that time were Charlie Goff, Steve Predayna, and David Gitter. No verified public education details were found in the sources reviewed.
Investment Thesis & Focus
- NEW Capital Fund II was raised to invest in Wisconsin and Great Lakes-region companies, especially in advanced manufacturing, information technology, life sciences, and material sciences.
- The fund’s stated deal size was $500,000 to $3 million per company, across as many as 15 early-stage companies.
- A 2012 report quoted Charlie Goff, one of the fund’s principals: “We believe tremendous opportunities exist to invest now in privately held companies at reasonable valuations with potential for substantial, rapid growth.”
- NEW Capital Fund I was described as a nearly $10 million private equity limited partnership with 75 investors, most living and working in the New North region.
- The fund’s early mandate focused on 10 to 12 early-stage companies located in and around the New North with potential for rapid growth and eligibility as Wisconsin Act 255 qualified businesses.
Notable Investments
- TrafficCast International — Madison, Wisconsin travel-information technology company; NEW Capital Fund was reported as an investor, and Iteris acquired TrafficCast on December 7, 2020 for up to $17.7 million.
- Silatronix — Madison, Wisconsin battery-technology startup; reported as a NEW Capital Fund exit, acquired by Koura, an Orbia company, on November 3, 2021.
- MyAlerts — E-commerce marketing and customer-alert platform; reported as a NEW Capital Fund exit, acquired by Think3 on June 20, 2018.
- Xolve — Middleton, Wisconsin nanomaterials company developing technology for dissolving nanomaterials; cited as a NEW Capital Fund I portfolio company in 2012.
- Aurizon Ultrasonics — Kimberly-Clark spinoff commercializing ultrasonic rotary sealing technology; cited as a NEW Capital Fund I portfolio company in 2012.
- Ro-Flo Compressors — General Electric spinoff that NEW Capital Fund moved to Appleton; cited as a NEW Capital Fund I portfolio company in 2012.
- Invenra — Biotechnology company; reported NEW Capital Fund investment activity in 2016 and 2017.
- Swallow Solutions — Biotechnology / dysphagia-focused company; reported NEW Capital Fund financing activity in 2013 and 2016.
- Rapid Diagnostek — Agriculture / diagnostics company; reported NEW Capital Fund investment activity in 2012 and 2019.
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