Robert Mcgee

Robert J. “Bobby” McGee is Managing Partner of Mission Consumer Capital, a Fort Worth private equity firm focused exclusively on lower middle-market consumer packaged goods companies. The firm invests in branded and private-label CPG businesses and prefers control positions, while remaining open to strategic co-investments.

Before Mission Consumer Capital, McGee built a long banking career at JPMorgan Chase and predecessor Texas Commerce Bank. Mission’s team page says he served as head of Corporate Banking for JPMorgan Chase in Houston, then became Chairman and CEO of Chase Bank in Fort Worth and Vice Chairman in Dallas.

During his banking career, McGee advised on and arranged financing for acquisitions and corporate takeovers across oil and gas, food distribution, retail, and transportation. Mission’s legacy team page lists transactions including Sysco Foods’ acquisition of Sara Lee’s distribution business, the acquisition of Brookstone Retail Stores from Quaker Oats, and the Texas Rangers’ Ballpark at Arlington real estate purchase.

McGee has served on public and private company boards spanning insurance, banking, SBICs, energy, branded consumer products, and retail. He is a 1977 graduate of the University of Texas Business School and has been active with civic boards including the University of Texas, McDonald Observatory, Tarrant County College, Texas Christian University’s entrepreneurship program, the O’Brien College Quarterback Award, and WPO.

• Mission Consumer Capital invests in scalable consumer packaged goods companies, bringing operating expertise, industry relationships, and patient capital to founders and management teams.
• The firm’s preferred deal types are buyouts and recapitalizations, growth capital, carve-outs, and build-ups.
• Mission prefers control investments and targets companies with $15 million-$150 million in revenue and $2 million-$15 million in EBITDA.
• Sector focus is consumer products distributed through food, drug, mass, club, and convenience channels, with a stated interest in natural and organic products.
• Target operating profile includes differentiated products, premium positioning that can support attractive gross margins, branded or private-label formats, and manufacturing environments that are preferably SQF-certified.
• The firm emphasizes value creation through line extensions, market expansion, operational improvement, add-on acquisitions, management alignment, and performance-based incentives.
• Mission’s stated operating posture is: “We add more than capital. We add value.”