Roger Stepaniak
Vice President Business Development
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- Full Name
- Roger P. Stepaniak
- Title
- Vice President / VP Business Development
- Firm
- Brass Ring Capital
- Firm Type
- Private equity / private investment firm
- Investment Stage
- Lower middle market buyouts, recapitalizations, add-on acquisitions, and selective growth financing
- Target Company Profile
- Established, privately held U.S. companies with a proven business model, $5 million-$50 million in revenue, and $1 million-$5 million of EBITDA; Brass Ring’s current stated primary EBITDA strike zone is $1 million-$3 million
- Sector Focus
- Industry-agnostic, with preference for business services, diversified industrials, specialty manufacturing, and overlooked niche markets
- Geographic Focus
- Nationwide, with strong focus and network in the Midwest and Southeast United States; older database descriptions emphasize the Upper Midwest, especially Minnesota, Wisconsin, and contiguous states
- Location
- Greater Minneapolis-St. Paul Area / Minnetonka, Minnesota
Background
Roger P. Stepaniak is associated with Brass Ring Capital, a Minnetonka, Minnesota-based private investment firm founded in 2004. Brass Ring focuses on ownership transitions and growth initiatives for profitable lower-middle-market companies rather than seed-stage startups. Public sources are mixed on Stepaniak’s current status: Brass Ring announced in October 2019 that he had joined as a Vice President, Massinvestor lists him as “VP Business Development,” LinkedIn search results associate him with Brass Ring Capital, while CB Insights labels him a former Vice President and Brass Ring’s current team page does not list him.
Brass Ring’s 2019 hiring announcement states that Stepaniak had more than 25 years of M&A and corporate finance experience serving small to mid-market companies. The same announcement says his experience included deal origination, business and credit analysis, debt and equity placements, and financial advisory work, and that he had participated in more than 100 investment banking assignments valued at over $1 billion.
At Brass Ring, Stepaniak’s stated focus was sourcing new investment opportunities and answering questions about the firm’s investment parameters. His LinkedIn search profile lists University of St. Thomas under education and places him in the Greater Minneapolis-St. Paul Area.
Investment Thesis & Focus
- Brass Ring is not primarily an angel or seed investor; its public materials describe a private equity strategy focused on established, privately held businesses and ownership transitions.
- The firm targets “U.S.-based businesses with $1-5 million of EBITDA,” with a current “primary strike zone of $1-3 million of EBITDA.”
- Brass Ring’s LinkedIn company profile states its niche as “small businesses with revenues of $5 to $50 million, operating income of $1 to $5 million, and a proven business model.”
- Transaction types include private company sale / buyout, private company recapitalization, family succession, divestiture, add-on acquisition, and selective growth financing.
- Sector focus is broad but favors business services, diversified industrials, specialty manufacturing, and overlooked niche markets.
- Brass Ring prefers healthy, established companies with diversified customers, no single customer above 40% of revenue, gross margins above 25%, and EBITDA margins above 10%.
- The firm prefers management continuity, though it says continuity is not strictly required, and looks for cultural receptiveness to growth and change.
Notable Investments
- Harvest Valuations - Burr Ridge, Illinois-based technology-enabled financial instrument valuation and disclosure services provider; Brass Ring lists the deal as a recapitalization in December 2024.
- Madden Media - Digital marketing services provider for travel and tourism organizations; Brass Ring lists the deal as a recapitalization in May 2024.
- Acterra Group - Marion, Iowa-based provider of maintenance, repair, inspection, construction, and installation services for complex fueling systems; recapitalization in March 2023.
- CRI Environmental Solutions - Woodville, Wisconsin-based recycling and waste-management services company; buyout in October 2022.
- XeteX - Coon Rapids, Minnesota-based manufacturer of advanced air handling equipment; recapitalization in June 2022.
- Elenco Electronics - Chicago-based specialty manufacturer of STEM educational toys and kits; recapitalization in October 2021.
- Summit Drilling - Bridgewater, New Jersey-based environmental drilling and remediation services provider; recapitalization in April 2021.
- SentriForce - Houston-based managed video surveillance and monitoring services provider; growth financing in February 2020.
- Creative Learning Systems - Longmont, Colorado-based STEM learning environments and curricula provider; recapitalization in February 2017, exit in December 2023.
- American Finishing Resources - Chilton, Wisconsin-based paint-line coating-removal services provider; buyout in July 2006, exit in October 2014 to DuBois Chemicals.
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