
Sara Craven
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- Full Name
- Sara Craven, CFP®
- Title
- Chief Wealth Manager and Shareholder
- Firm
- Sand Hill Global Advisors, LLC
- Firm Type
- Registered Investment Advisor (RIA) / wealth management firm — not an angel or venture fund (the stub "Angel Investors / Seed Round" labeling appears to be incorrect)
- Investment Stage
- N/A — manages diversified portfolios (public equities, fixed income, alternatives) for high-net-worth families, not startup financing rounds
- Check Size
- N/A for startups; firm minimum account size is ~$2.5M in investable assets (waivable at the firm's discretion)
- Target Company Profile
- N/A — clients are individuals/families, not companies; the firm serves Silicon Valley entrepreneurs, executives, and families
- Sector Focus
- Wealth management, financial planning, tax planning, concentrated-stock and equity-compensation diversification
- Geographic Focus
- Silicon Valley / San Francisco Bay Area, with a national client base
- Location
- Palo Alto, California (245 Lytton Ave)
Background
Sara Craven is the Chief Wealth Manager and a shareholder at Sand Hill Global Advisors, an independent, fee-only Registered Investment Advisor founded in 1982 and headquartered in Palo Alto, California. As of its March 2025 Form ADV filing, the firm reported roughly $3.8 billion in discretionary assets under management across about 548 client relationships, serving high-net-worth individuals, families, trusts, and institutions on a fiduciary basis. Craven joined the firm in 2003 and has more than 20 years of wealth-management experience.
Before Sand Hill, Craven was a Portfolio Manager and Head Trader at Santa Barbara Bank & Trust, and earlier worked as an International & Emerging Market Bond Associate at T. Rowe Price & Associates in Baltimore, Maryland. She was promoted to Chief Wealth Manager in January 2017 (from Senior Wealth Manager / Senior Portfolio Manager), taking responsibility for leading the wealth-management team and overseeing the firm's overall client-service experience. She also sits on Sand Hill's Investment Committee and Executive Committee.
Craven holds a BA in Economics from the University of Delaware and an MA in Economics from the University of California, Santa Barbara. She is a CERTIFIED FINANCIAL PLANNER™ practitioner and holds a Series 65 securities license. Her practice focuses on helping Silicon Valley families navigate stock-compensation diversification, financial organization, and tax planning. Beyond her professional work, she has served on the boards of the Alzheimer's Association and Mission Hospice & Home Care.
Investment Thesis & Focus
- Works as a wealth advisor/portfolio manager, not a startup investor — builds and manages diversified, long-horizon investment portfolios (public equities, fixed income, and alternatives) for affluent families.
- Specializes in concentrated-equity and stock-compensation diversification — a core need for the Silicon Valley executives and founders the firm serves.
- Emphasizes disciplined investing, tax-aware planning, and comprehensive financial organization alongside investment management.
- In her own words: *"Serving entrepreneurial wealth in Silicon Valley requires exceptional client service, disciplined investing and an expansionary mindset."*
- The firm operates as a fee-only fiduciary with an account minimum of roughly $2.5M (waivable), targeting high-net-worth and ultra-high-net-worth clients.
Notable Investments
- No public record of startup, seed, or angel investments attributable to Sara Craven. Her role is managing client portfolios at an RIA rather than making venture deals.
- At the firm level, Sand Hill Global Advisors' holdings are reflected in its SEC 13F filings (institutional public-equity positions), not private startup rounds. (See WhaleWisdom's 13F record for the firm.)
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