Scott Cheney

Scott Cheney is one of two partners at New Vantage Point LLC, a Minneapolis-based consulting and transaction-advisory firm he co-runs with fellow partner Peter Brennan. The firm was founded in 2015, and its two principals describe themselves as bringing more than 40 years of combined experience in the marketing-services industry. New Vantage Point is explicitly positioned as a consulting firm and states on its own site that it is *"not an Investment Banking firm."*

The firm's work centers on helping marketing-services companies — agencies, media, SEM/digital, loyalty and marketing-technology businesses — improve operating performance and then prepare for and execute a sale to a strategic or financial buyer. Its stated services span competitive analysis, growth strategy, exit planning, due-diligence support, and closing/post-closing support. Public materials indicate the firm has advised roughly a dozen companies, including Elite SEM, HS2 Solutions, Screen Vision Media, Periscope, W2O Group and 1Spot, among others, and has worked alongside capital sponsors such as Mountaingate Capital and Go Capital.

Beyond his title of Partner, New Vantage Point's website does not publish a detailed biography, education history, or dated career timeline for Cheney, and no verified LinkedIn profile could be conclusively matched to him. As a result, the specifics of his pre-2015 roles are not documented in the public sources reviewed.

Important accuracy note: The stub data classified Scott Cheney as an "Angel Investor" investing in "Seed Rounds." Research did not surface any Crunchbase, PitchBook, or other record of Cheney personally making angel or seed-stage startup investments. His verifiable role is as an M&A/exit advisor to marketing-agency owners, not as a check-writing early-stage investor. The remaining sections reflect that reality rather than an unverified investing persona.

• No public angel/seed investment thesis or check-size disclosure could be verified for Scott Cheney; treat any "angel investor" framing from data aggregators with caution.
• Where he engages with companies, the lens is transaction- and value-creation-oriented: preparing marketing-services businesses for a successful exit rather than funding early-stage startups.
• Sector concentration, per the firm's client roster, is squarely in marketing services — digital/SEM agencies, media and advertising, loyalty programs, and marketing-technology platforms.
• The firm's own framing — *"managing your marketing agency while preparing for exit"* — is the closest thing to a stated thesis available.