Scott Finerman
Chief Financial Officer & Vice President
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- Full Name
- Scott Finerman
- Firm
- Second Generation, Ltd.
- Firm Type
- Family-owned private investment and management company
- Target Company Profile
- Businesses where Second Generation can be a long-term partner, mentor, and collaborator, especially companies with overlooked value, specialized markets, or strategic-growth potential.
- Sector Focus
- Internet top-level domains and registrar infrastructure, real estate, human resources, healthcare/medical technology, broadcasting/media, outdoor advertising, mobility electrification, beauty technology, and Cleveland commercial real estate.
- Geographic Focus
- Cleveland/Ohio roots, with portfolio activity also spanning U.S. media markets and specialized internet-domain businesses.
- Location
- Cleveland, Ohio
Background
I could not verify a public biography, education history, LinkedIn profile, headshot, or current title for Scott Finerman from the sources reviewed. The public Second Generation site does not name Scott Finerman in its searchable page content, and it lists the firm’s general contact information rather than a personal email for him.
Second Generation, Ltd. describes itself as a family-owned investment and management company based in Cleveland, Ohio. Its public materials say the firm has “spent decades turning ideas into investments” and has operated across radio stations, technology startups, manufacturing, medical innovation, real estate, parking lots, billboards, sports marketing, and internet top-level domains.
The firm’s origin story centers on Tom Embrescia, who began in radio sales after graduating from Bowling Green State University. According to Second Generation’s About page, Embrescia used a $600,000 commission and a $4.5 million Barclays Bank deal in the late 1970s to acquire his first radio stations, later building and selling radio and TV station portfolios, including major-market FOX affiliates.
Second Generation says the firm is currently led by Tom Embrescia and Matt Embrescia. Its public portfolio includes domain infrastructure assets such as .jobs, .realtor, .career, .med, and .realestate; media holdings; outdoor advertising; medical-device companies; mobility-electrification technology; beauty tech; and Cleveland real estate.
Investment Thesis & Focus
- Second Generation describes its core approach as: “find value others overlook, add what others can’t, and build what lasts.”
- The firm emphasizes long-term ownership and partnership rather than purely financial investing, saying it aims to “partner, mentor, and collaborate.”
- The firm looks for businesses reflecting “innovation, integrity, and long-term vision.”
- Sector focus is broad but clustered around specialized assets and operating businesses: regulated/professional internet domains, healthcare and medical devices, real estate, broadcast media, outdoor advertising, manufacturing-linked technology, and Cleveland-area commercial property.
- The firm’s portfolio suggests interest in companies where domain expertise, operating involvement, or local/regional market knowledge matter more than a passive seed-stage check.
Notable Investments
- Second Genistry - Owns and operates rights to five internet top-level domains: .jobs, .realtor, .career, .med, and .realestate.
- .JOBS / secure.jobs - A top-level domain focused on the global human resources community.
- .REALTOR / get.realtor - A real-estate domain product for National Association of Realtors members.
- .REALESTATE / get.realestate - A real-estate domain product for real estate professionals and companies.
- .MED / trust.med - A healthcare-focused top-level domain for verified trade partners, businesses, professionals, and organizations.
- Second Genistrar - Boutique ICANN-accredited registrar supporting .realtor, .realestate, .jobs, .career, and .med.
- Media One Group - Local broadcaster in Chautauqua County, New York, operating five radio stations in Jamestown.
- Sweet Home Ashtabula - Five-station radio group serving the Ashtabula, Ohio market, owned by Media One Group.
- Second Generation Outdoor - Outdoor advertising business with billboard displays in Ohio.
- KFXA TV 28 - Cedar Rapids-Waterloo-Iowa City television station owned by Second Generation of Iowa.
- TWIG - Electrification technology company building powertrains, control systems, and battery packs for light electric vehicles.
- RevAir - Direct-to-consumer beauty technology company behind a reverse-air hair dryer.
- Clear Flow - Medical-device company focused on surgical drainage and post-operative fluid-management outcomes.
- Cleveland Heart - Medical technology company developing mechanical circulatory support devices for end-stage heart failure.
- Second Generation Properties - Cleveland real estate holding company focused on commercial buildings.
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