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Tamara Totah
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Tamara Totah

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At a glance

Full Name
Tamara Totah
Title
Managing Partner
Firm
Flatiron Venture Partners
Firm Type
Venture investment firm
Target Company Profile
Growing companies and management teams seeking capital, operating resources, strategic partnerships, and long-term strategic support.
Sector Focus
Technology, sports, retail, beverage, and other industries.

Background

Tamara Totah is Managing Partner at Flatiron Venture Partners. The firm describes her as a serial entrepreneur who began her career in private equity and now brings both operating experience and an investor’s perspective to portfolio work.

Her firm bio lists prior roles as CEO of The Flatiron Group, President of eDiets.com, Founder and CEO of Dietsmart.com, and Private Equity Investor at Goldman, Sachs & Co. It also states that she holds a BS from The Wharton School of Business.

Flatiron Venture Partners presents itself as a hands-on partner to management teams, emphasizing capital markets experience, operational perspective, strategic partnerships, and access to industry relationships across categories including technology, sports, retail, and beverage.

Investment Thesis & Focus

  • Flatiron’s stated positioning is: “Dedicated To Bringing Capital & Operational Resources To Growing Companies.”
  • The firm says it partners with management teams to challenge conventional thinking, improve and expand operations, and build businesses.
  • Flatiron emphasizes capital markets expertise, industry relationships, strategic partnership opportunities, operational perspective, and long-term strategic vision.
  • Publicly available primary sources did not verify a specific check size, stage mandate, or geographic mandate for Tamara Totah.

Notable Investments

No publicly verified portfolio companies or deals directly attributable to Tamara Totah or Flatiron Venture Partners were found in the primary sources reviewed.

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