Tatiana Kim
Partner
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- Full Name
- Tatiana Kim
- Title
- Managing Partner / General Partner
- Firm
- Simile Venture Partners (Simile Venture Partners SPF S.A.)
- Firm Type
- Early-stage venture capital fund / angel investing
- Investment Stage
- Seed and early stage
- Check Size
- Seed rounds in the roughly $350K–$1M range historically (e.g., Thingthing's €350K/$400K round); some aggregator profiles list a broader $2M–$10M early-stage band
- Target Company Profile
- Consumer internet, mobile and B2B2C startups with a credible path to building a sizeable business over a ~5-year horizon
- Sector Focus
- Consumer internet, mobile, digital media, marketplaces, fintech/consumer finance, and productivity software
- Geographic Focus
- Global with an emphasis on emerging markets — India, Indonesia, Vietnam, Thailand, the Philippines, Malaysia, Turkey, Latin America and Southeast Asia — plus Western Europe and the UAE
- Location
- Luxembourg (firm HQ); ties to Moscow and the UAE/Dubai
Background
Tatiana Kim is the Managing (General) Partner of Simile Venture Partners, a Luxembourg-domiciled early-stage investment fund founded in June 2012 that backs consumer internet and mobile businesses. She comes from a finance background with hands-on experience building new ventures in emerging markets, and she has led multiple M&A and exit transactions with major international players.
Before Simile, Kim was CFO and Investment Director at Direct Group, where she led M&A transactions and structured partnerships with well-known vertical industrial partners. She has also served on the boards of several Russia- and emerging-markets-focused companies, including Fast Lane Ventures (a Moscow-based startup builder), WebPrimeGroup, MigCredit (consumer lending) and Guthy-Renker Russia. Her contact number carries a Moscow (+7 495) area code, while her LinkedIn presence is registered in the UAE, reflecting the fund's cross-border, emerging-markets orientation.
At Simile, Kim runs a fund that invests "in any geography where market opportunity exists to build a sizeable business over a 5-year period," with a stated special interest in emerging markets such as India, Turkey, Latin America and Southeast Asia. The firm positions itself as a hands-on early backer that partners with founders from the earliest stages and supports them as they scale.
Investment Thesis & Focus
- Invests at seed and early stage in consumer internet, mobile, digital media, marketplace, fintech and productivity-software companies.
- Geography-agnostic but emerging-markets-weighted — willing to invest anywhere a large business can be built over ~5 years, with a bias toward India, Southeast Asia, Turkey, Latin America and the Middle East.
- Values user-centered design and a clear global vision. On the Thingthing/Fleksy deal, Kim said the team had a "focus on user-centered design, has a clear vision of development strategy and ambition for global coverage."
- Believes messaging and mobile interaction are core to modern products: "Mobile has become the primary channel of communication and messaging is an essential part of our user experience. Thingthing is tackling a problem of efficiency in users' interaction in a novel and intelligent way."
- Often co-invests alongside other early-stage funds (aggregator data lists co-investors such as Seedcamp and other seed backers).
Notable Investments
- Thingthing / Fleksy — Smart keyboard and messaging app (UK); Simile led the ~€350K/$400K seed round in 2016 and continued to back it (later follow-on activity into 2021).
- Slice — India fintech / consumer-credit and small-finance-bank company; listed as a current portfolio holding (Series A stage).
- Spinny — India used-car marketplace; portfolio holding listed by the firm as an exit (marked ~2025).
- Aeyde — Direct-to-consumer online shoe/footwear brand (Germany), seed stage.
- SellAnyCar — Car-buying / instant-sale service (UAE), seed stage.
- Tech in Asia — Asia tech and startup news platform; noted by the firm as acquired (2024).
- Auto1 Group — Online used-car business; listed as an exit (~2014).
- Groupon-acquired last-minute hotel booking app — listed among the firm's earlier exits (~2013).
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