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Will Bixby

Partner

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At a glance

Full Name
William "Will" Bixby
Title
Senior Advisor (previously Partner)
Firm
Trinity Hunt Partners
Firm Type
Growth-oriented middle-market private equity firm
Investment Stage
Growth equity / buyouts — recapitalizations, management buyouts, and buy-and-build platforms (not seed-stage venture)
Check Size
Trinity Hunt invests roughly $15M–$70M of equity per platform company
Target Company Profile
Established, often family- or owner-operated companies with ~$4M–$25M of EBITDA, where Trinity Hunt is frequently the first institutional investor
Sector Focus
Business services, healthcare services, and consumer services
Geographic Focus
United States
Location
Dallas, Texas

Background

Will Bixby is a long-tenured private equity executive who serves as a Senior Advisor at Trinity Hunt Partners, the Dallas-based growth-oriented private equity firm. He joined Trinity Hunt in 2008 as a partner, having spent the prior seven years at The Riverside Company, a multi-billion-dollar middle-market private equity fund, where he was a founding partner of Riverside's Dallas office (established in 2001). His arrival was covered at the time by industry press including PE Hub and Private Equity International (November 2008).

Earlier in his career, Bixby was a founding member of the Dallas office of Citicorp Venture Capital, focused on middle-market buyouts, and he began his career in 1986 with Citicorp Leverage Capital, where he worked on larger acquisitions. Across his career he has been the lead partner on numerous equity investments spanning manufacturing, industrials, healthcare, business services, and consumer products.

On the education side, Bixby holds a B.A. in Economics from Washington University in St. Louis and an M.B.A. from the University of Texas at Austin. He earned the Chartered Financial Analyst (CFA) designation in 1997 and has been a member of the Association for Investment Management and Research (AIMR).

At Trinity Hunt he has taken active board and chairman roles across portfolio companies. His LinkedIn now describes him as a retired private equity executive serving as a board member and advisor (including through Bixby Holdings), consistent with his transition to a Senior Advisor role at the firm.

Investment Thesis & Focus

  • Invests through Trinity Hunt, whose stated strategy is to be a founder-friendly partner and "the first institutional investor" in family- or owner-operated companies, helping them scale into market leaders.
  • Targets three core service verticals: business services, healthcare services, and consumer services.
  • Company profile: established companies with roughly $4M–$25M of EBITDA, with $15M–$70M of equity deployed per platform.
  • Transaction types: majority and significant-minority recapitalizations, management buyouts, and buy-and-build platforms that grow through add-on acquisitions.
  • Personally has led deals across manufacturing, industrials, healthcare, business services, and consumer products, and has served repeatedly as a board director or chairman rather than a passive investor.

Notable Investments

  • America's Auto Auction — Vehicle remarketing/auction company; Bixby served as a Director. Sold in December 2021.
  • Auction Credit Enterprises — Floorplan financing business affiliated with the auto-auction platform; Bixby served as a Director. Sold in December 2021.
  • Mid-America Pet Food — Pet food manufacturer (acquired by Trinity Hunt); Bixby served as Chairman. Sold in December 2020.
  • C.J. Foods — Pet food manufacturer; Bixby served as Chairman. Sold to J.H. Whitney in May 2014.
  • Exclusive Concepts — Digital marketing / e-commerce services company; listed as a directorship for Bixby.

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