William Cottle Cfa
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- Full Name
- William R. ("Bill") Cottle
- Title
- Principal & Senior Investment Consultant
- Firm
- Milliman (San Francisco office) — investment advisory via Milliman Advisors, LLC, a Registered Investment Adviser
- Firm Type
- Institutional investment consultant / RIA (NOT a venture or seed-stage fund — the stub's "Seed Round / Institutional Investors" venture framing is inaccurate)
- Investment Stage
- Not a direct startup investor. He advises institutional asset owners (public and corporate pension/retirement funds) on strategic asset allocation and investment-manager selection across public markets.
- Check Size
- Not applicable — he does not deploy a startup check. His work concerns allocation of large institutional pools across external managers.
- Target Company Profile
- Clients are institutional funds (public employee retirement systems, corporate pension plans), not operating startups.
- Sector Focus
- Public-market asset classes — equities (including manager evaluation and stock-sector research), fixed income (bond immunization), and real estate analysis; performance benchmarking and evaluation.
- Geographic Focus
- Western United States (historically), San Francisco Bay Area.
- Location
- 650 California Street, 21st Floor, San Francisco, CA 94108-2702, USA
Background
Bill Cottle is a principal and senior investment consultant in the San Francisco office of Milliman, where he advises institutional investors on strategic investment programs, asset-allocation studies, manager selection, benchmark construction, and performance analysis. He is a Chartered Financial Analyst (CFA) and a long-tenured figure in West Coast institutional investment consulting. His career spans roughly five decades of work with pension and retirement funds rather than venture or early-stage private investing.
He began his investment career at Financial Research & Systems Associates (FRS) from mid-1976 through mid-1984, reviewing common-stock analytical techniques and the investment aspects of corporate pension funds, and supporting academic and practitioner research on bond immunization, real-estate analysis, performance evaluation, multiple valuation models, and stock-sector/homogeneous-group performance. From 1984 to 1990 he worked at a large U.S. institutional investment consulting firm in San Francisco, where he supervised the consulting-support department, served as director of research for the firm's institute, supervised investment-manager evaluation, and — as a vice president — consulted to public and corporate funds across the Western United States on strategic programs, asset allocation, manager selection, and benchmarking.
In 1990 he joined Dorn & Helliesen, becoming an owner of the firm in 1993; it later operated as Dorn, Helliesen & Cottle. After more than 11 years there, the firm and its practice became the San Francisco-based investment-consulting office of Milliman, where Cottle continued his consulting responsibilities. He also contributed to the profession's literature, assisting in the revision of the fifth edition of *Security Analysis* (published October 1987), and served on the San Mateo County Employees' Retirement Association (SamCERA) board.
Educationally, Cottle holds a BA in Economics (with a business minor) from Principia College and an MBA from the Graduate School of Business at the University of Colorado. He is a member of the Association for Investment Management and Research (AIMR, now CFA Institute) and the San Francisco Society of Security Analysts.
Investment Thesis & Focus
- Institutional consulting, not venture capital. Cottle's work is advising asset owners on how to allocate and oversee large pools of capital — he does not make seed or startup investments. Any characterization of him as a seed-round venture investor is a data error in the source stub.
- Core services: formulating strategic investment programs, conducting asset-allocation studies, selecting and evaluating external investment managers, creating performance benchmarks, and analyzing performance results.
- Public-market research depth: background in common-stock analytical techniques, bond immunization, real-estate analysis, valuation models, and stock-sector performance.
- Client base: public employee retirement systems and corporate pension/defined-benefit funds, historically concentrated in the Western U.S.
- Fiduciary orientation: his board service (SamCERA) and consulting practice center on prudent oversight and manager due diligence for retirement assets.
Notable Investments
- Dorn, Helliesen & Cottle — became an owner (1993) of this San Francisco institutional consulting firm; its practice was absorbed into Milliman.
- Milliman (San Francisco investment-consulting office) — current principal advising institutional funds.
- San Mateo County Employees' Retirement Association (SamCERA) — served as a board member, overseeing a public pension system.
- Financial Research & Systems Associates (FRS) and a large San Francisco institutional consulting firm (1984–1990) — early-career manager-evaluation and pension-consulting roles.
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