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William Cottle Cfa

Institutional InvestorsSeed Round
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At a glance

Full Name
William R. ("Bill") Cottle
Title
Principal & Senior Investment Consultant
Firm
Milliman (San Francisco office) — investment advisory via Milliman Advisors, LLC, a Registered Investment Adviser
Firm Type
Institutional investment consultant / RIA (NOT a venture or seed-stage fund — the stub's "Seed Round / Institutional Investors" venture framing is inaccurate)
Investment Stage
Not a direct startup investor. He advises institutional asset owners (public and corporate pension/retirement funds) on strategic asset allocation and investment-manager selection across public markets.
Check Size
Not applicable — he does not deploy a startup check. His work concerns allocation of large institutional pools across external managers.
Target Company Profile
Clients are institutional funds (public employee retirement systems, corporate pension plans), not operating startups.
Sector Focus
Public-market asset classes — equities (including manager evaluation and stock-sector research), fixed income (bond immunization), and real estate analysis; performance benchmarking and evaluation.
Geographic Focus
Western United States (historically), San Francisco Bay Area.
Location
650 California Street, 21st Floor, San Francisco, CA 94108-2702, USA

Background

Bill Cottle is a principal and senior investment consultant in the San Francisco office of Milliman, where he advises institutional investors on strategic investment programs, asset-allocation studies, manager selection, benchmark construction, and performance analysis. He is a Chartered Financial Analyst (CFA) and a long-tenured figure in West Coast institutional investment consulting. His career spans roughly five decades of work with pension and retirement funds rather than venture or early-stage private investing.

He began his investment career at Financial Research & Systems Associates (FRS) from mid-1976 through mid-1984, reviewing common-stock analytical techniques and the investment aspects of corporate pension funds, and supporting academic and practitioner research on bond immunization, real-estate analysis, performance evaluation, multiple valuation models, and stock-sector/homogeneous-group performance. From 1984 to 1990 he worked at a large U.S. institutional investment consulting firm in San Francisco, where he supervised the consulting-support department, served as director of research for the firm's institute, supervised investment-manager evaluation, and — as a vice president — consulted to public and corporate funds across the Western United States on strategic programs, asset allocation, manager selection, and benchmarking.

In 1990 he joined Dorn & Helliesen, becoming an owner of the firm in 1993; it later operated as Dorn, Helliesen & Cottle. After more than 11 years there, the firm and its practice became the San Francisco-based investment-consulting office of Milliman, where Cottle continued his consulting responsibilities. He also contributed to the profession's literature, assisting in the revision of the fifth edition of *Security Analysis* (published October 1987), and served on the San Mateo County Employees' Retirement Association (SamCERA) board.

Educationally, Cottle holds a BA in Economics (with a business minor) from Principia College and an MBA from the Graduate School of Business at the University of Colorado. He is a member of the Association for Investment Management and Research (AIMR, now CFA Institute) and the San Francisco Society of Security Analysts.

Investment Thesis & Focus

  • Institutional consulting, not venture capital. Cottle's work is advising asset owners on how to allocate and oversee large pools of capital — he does not make seed or startup investments. Any characterization of him as a seed-round venture investor is a data error in the source stub.
  • Core services: formulating strategic investment programs, conducting asset-allocation studies, selecting and evaluating external investment managers, creating performance benchmarks, and analyzing performance results.
  • Public-market research depth: background in common-stock analytical techniques, bond immunization, real-estate analysis, valuation models, and stock-sector performance.
  • Client base: public employee retirement systems and corporate pension/defined-benefit funds, historically concentrated in the Western U.S.
  • Fiduciary orientation: his board service (SamCERA) and consulting practice center on prudent oversight and manager due diligence for retirement assets.

Notable Investments

  • Dorn, Helliesen & Cottle — became an owner (1993) of this San Francisco institutional consulting firm; its practice was absorbed into Milliman.
  • Milliman (San Francisco investment-consulting office) — current principal advising institutional funds.
  • San Mateo County Employees' Retirement Association (SamCERA) — served as a board member, overseeing a public pension system.
  • Financial Research & Systems Associates (FRS) and a large San Francisco institutional consulting firm (1984–1990) — early-career manager-evaluation and pension-consulting roles.

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